Q&A: IGA’s Townsend Claims In-Game Ad Future Bright

As in-game ad firm IGA Worldwide pushes into Asia, CEO Justin Townsend talks in-depth to Gamasutra, agreeing with Activision’s recent comments that in-game ad revenue is not unlimited, but estimating long-term possibilities to be 15-20% of game budget and $1-2 billion in industry-wide revenues.