For every PC game Ubisoft sells, another nine are pirated, the chief executive at the publisher has claimed.
Showing their scarey statistics again ? 99.9% of pirates pirate games to see if they like it, because of the lack of a demo and reviews suck. If they like it win, if not delete.
That's total crap, They download it because they are thieving scum and don't want to pay for it.
yeah, you're both generalizing and incapable of seeing the very large gray area.
CommonSense, people!!! (Pun intended)
Does anyone else not see the shift in self-entitlement over the years? How many demo's did Nintendo release for the NES, SNES, N64, Gamecube and Wii? Piracy wasn't an issue for those earlier consoles not because they supplied a demo (which they didn't) but because it wasn't as easy to get them. You don't just use how we can now get demo's on various platforms as the new reason for the week why you pirate a game or not. If piracy was as easy then on those earlier systems they too would have been plagued with piracy. Even now people use emulators and get those games for free. Offering a demo isn't going to make a difference. The people that emulate the games don't care about a demo. We used to use research. Read reviews, listen to feedback, watch or read the previews of the game. Actually educate ourselves prior to making a purchse. Now people pirate those same magazines instead of buying them. Let me guess why, because they don't provide a demo for the magazine? Steam also has demo'sfor free, it still doesn't stop piracy. Who says you're entitled to a demo in the first place? You know what the real reason why people pirate games? It's because they can. Same reason they do for movies, magazines, music and so on.
^ Demos are kinda needed on PC to know how well the game performs on your system. Yea, usually you can make an assumption, but there's always that one game that pops up ever now and then that is horribly unoptimized. I don't think having demos will stop piracy, but it definitely will decrease numbers. (Not by 99.9% though =/)
And if you buy a used game your just as bad. Your supporting the seller not the developer. I pirate to see if it's worth buying. If there's a demo I'll dl the demo. But ubisoft shits on pc players so they shit right back. Pc players actually like to stand up and have a voice. You console players call it whining but we don't really care. Atleast we fight for what we want and don't just "take it".
@Allsystemgamer "Pc players actually like to stand up and have a voice. You console players call it whining but we don't really care. Atleast we fight for what we want and don't just "take it". " So that's your voice, do as we say or expect us to pirate your games? That's a laugh in itself. Second of all don't speak on my behalf, ok? I play PC games and i don't need you telling me what 'we' fight for. If there was no piracy there would be no need to try and curb it like we see with DRM and other things like always having to be connected. Piracy is killing support as well, so thanks for that too. @FatOldMan "Demos are kinda needed on PC to know how well the game performs on your system. Yea, usually you can make an assumption, but there's always that one game that pops up ever now and then that is horribly unoptimized. " Of course demo's help and as i say, Steam offers demo's on some of their games. Reading the forums and reading the limited specs required and the recommended specs help too. Either way it still doesn't give anyone the right to simply just pirate the game. I'm not some goody goody too-shoes who goes on and on about morals and how i never do anything wrong, i just want these pirates to simply say we pirate because we can. That's the only explanation needed. If you don't like their games or don't want to support them then don't. All piracy does it give them a reason not to support the platform or make it more difficult for actual paying customers. If pirates can explain how you get rid of piracy while also providing consumers what they want on the PC i'd love to hear about it. The truth of the matter is even Steam games are pirated and we all know how the PC community is positive about them. That shows right there people will pirate regardless.
This is by far the worst justification I have ever read. I just stole the car to see if I like it. If I do, I will keep it, if not I will just drive it into a river. Somehow some people think they have a right to get their games the way they want it. If the game comes with DRM you have two options: Accept it and buy it or don't accpet it and don't buy it. Piracy is not an option for every self respecting person.
cars can be tested before bought. not pc games. you cannot rent pc games at all...
cycofoo We used to be able to rent PC games. When I was a kid, we often went to the library, and they had a section for recent PC games. That disappeared quite quickly though when piracy became mainstream. They gave society the chance to prove that they were better than that, but in the end piracy wasn't about 'trying' the game, it was about getting it for free.
Actually, your analogy with cars is completely off. Here's how it would go if it were apples to apples: I just made an exact copy of a car with my duplicator ray to see if I like it. If I do, I may buy the original; if not, I will destroy my copy. Either way, the original remains with its owner, intact. If such a thing existed (the duplicator ray), it would essentially end economics as we know it. The only item worth having would be the duplicator ray, and all other things would be of next-to-zero value, because there's no rarity any more. If people could walk around copying every and any thing they wanted, that's COPY, NOT STEAL, do you think everyone would be super responsible and make sure they pay the manufacturers $10k+ for the original car or would they use the duplicator ray and get it for nothing? That's the world of digital media. There is practically ENDLESS supply, to the point where demand doesn't matter any more. Now I, like many PC gamers, am pretty responsible with this. If a game I'm interested in (but unsure about) is released and I can't test it with a demo, then I will download the game first to be sure it runs correctly. Crappy PC ports over the last few years practically force you to, RAGE was the last game that REALLY stung me because I bought before I played (crappy framerates, consolitis, no AA, texture pop-in, crashes on boot because of silly sound defaults). I recently did it with Darksiders 2 and found that while it wasn't the greatest port ever, I enjoyed the game enough to buy it. Now if you're really interested in having earnest discourse about this issue, get off your high-horse and engage people without the pretence.
well piracy is piracy and theft is theft. theft is taking the car without paying and piracy is duplicating the car and driving it without paying.
You can take the car for a test drive at the show room, so there is no need to steal it. If you don't like it, you take it back to the show room, not drive it into a river, as you say. Anyway, these percentages seem like an excuse to Ubisoft to continue using DRM and effectively punish people who actually bought the game.
@cycofoo831 Actually I can rent PC titles at my local video store. Piracy is the cancer of this industry. Actually, it is the cancer of quite a few industries like music, movie, games or software in general. *edit* The "it is not theft" argument is so broken. It is and you know it. You steal from the company you should support. Anyway it is illegal and I hope more people will be punished for it. Like this example: http://www.geek.com/article...
not to mention that stealing a car is stealing a physical piece of property. downloading a game is a copy. i'm not saying it's okay, but i am saying that you can't compare the 2 without sounding like an idiot. and piracy is not the cancer of the industry. the collapsing economy and the over-sized governments in the west are the cancer. lack of creativity is the cancer. there is little evidence to show that piracy is actually hurting gaming. a lot ppl that pirate games weren't going to buy them anyway. and a lot of people who pirate games end up buying them anyway. and considering video game sales generate more revenue each year than movies and music combined, i'd say they are doing alright.
@Dirty: you call THAT justice? They just ruined a man's life because he shared a video game, and he's only 24! He has almost no future now. No doubt, Nintendo would've continued to make hundreds of millions on the game regardless. This happens while violent criminals get slaps on the wrist and minor prison sentences. This is part of the reason why these laws have to change. You have a horribly skewed sense of justice.
An entity such as a car and a digital copy of a game obviously do not have the same physical characteristics but they both share the same trait which is monetary value. Stealing software is the same as stealing a real world object due to the associated manufacturing costs. Your analogy is short sighted because it puts all the emphasis on the material value of the physical components while failing to take into account the inherent production costs (avg. 15 million on A+ titles) You also suggest that many of the people who pirate software are not potential customers because they have no intention of ever buying the product. I'll ask you "if they weren't going to buy it then why are they downloading it?". Please don't say "to try it out". While there are some people that may fit your desription you fail to take into account the potential lost sales of other "desirable" titles. If a person pirates 10 different software titles that they "would never buy" they are much less likely to make a legitimate purchase due to several factors such as: Glut - They already have tons of games to play. Precedent - Why should they buy this one particular game when they can get all these for free? Devaluation - Once a person has free access to games they are less likely to spend their money on software purchses due to a percieved reduction of value. Also, "piracy is not the cancer of the industry. The over-sized governments in the west are the cancer". Uhm, what?
lol I painfully wish I could understand what statistics people base these statements on.
Crap DRM, shitty ports, delays... maybe some of the blame is Ubisoft's. I don't think Ubisoft is wasting that much money to port the game to PC, otherwise they would not release it. "PC piracy rate above 90%"... i find that a bit high. Don't believe that Ubisoft. BTW Ubisoft, where the f**k is beyond good and evil 2 ?
stop bullshitting you know how very untrue that is. I hate how you PC folk try to justify the unjustifiable. no matter what you do before or after, piracy is bad. why is it that the majority of console gamers can read a review, play a demo or just buy the damn game to see if said game is worth buying? OMG I can't believe the stupid shit I'm reading in these comments.
naww you got it all wrong people like you are bad. Games selling insanely well is not good for gamers developers get to comfortable and coast off previous success prime examples are call of duty,halo, assassin creed games etc. call of duty sells 15 million copies every year by your logic youd think the games would be getting substantially better but there not. Theyre will always be people that pirate whether the amount is small or large depends on the developers. developers will get exactly the amount of money they deserve. Activision has proven too many sales = lack of innovation and risk. pirating is essential to keep developers on there toes. you really need to get ubisofts balls out of your mouth. they dont need your help they have lawyers for that.
I agree with torchic. Theres no demo for a dinner from a resturaunt and theres no demo for a movie in theater either. Should you be able to eat at a resturaunt and if you didnt like what you ordered walk out without paying? Maybe you pick a crappy movie should it be free? Maybe pick better and research what you spend money on. I never demo games, i buy the ones i want from genres i like, develpers i like, and gameplay vids. Occasionally i get burned but so what thats life. I dont mod my systems and download stolen games only to decide its good and after ive played it go spend 60 bucks on the game i beat for free like yall pc folk claim to do. If you have it installed for free and like it why would you buy it? Most wouldnt (id guess 99% or so) and thats the problem with the theft honor system. Il steal it only to demo it. Thats trying to justify it just as the "i wouldnt buy it anyways" excuse. If you wouldnt buy it why steal it? Its cost you more to steal (karma, sins, bad juju whatever) then just paying up or skipping it. You arent entitled to everything you want. If you want it enough you can earn it and you will enjoy it far more anyways.
To the 7 disagrees.... Is it possible that maybe...just maybe, outside of the angels that are only pirating for demos, that most are pirating because they don't pay for games, music, movies, etc? Yeah...that's right. I said it. Not all pirates have such a noble cause like demanding demos for pc games. Some of them...might be assholes? BTW...how does this sound to the average gamer that buys everything they play? "I don't have a demo so I'll just take the entire game"...
There for sure was a time before demos...it is all about ease of access that fuels piracy. When it takes less time to download and install a game than it takes to go to the store and buy it...people are just going to download it. I'd be full of it if I said I was never part of that, but personally i found that I had no appreciation of any of the games I would download...before I even got close to finishing it another game would come out and I would download that. I want to support my developers because I would like a future that is not free-to-play and continue to get quality games to play. There is no excuse you can make for pirating games. Anyone who can should probably step back from themselves and look what their actions are causing.
By no means do I encourage piracy. But if you remember back with the DRM controversy on ACII on PC. The fact that PAYING CUSTOMERS are UNABLE to play the game while *cough PIRATED copies could is IRONIC considering the DRM was designed to PREVENT p irates from doing in the first place. What do you think would've happened? Did Deus Ex, Witcher 2, Alan Wake suffer from such a horrendous piracy rate? Think people THINK!
When 100% of your games come with ridiculous DRM and months delay. What do you expect??
I bought the first AC for PC. the ONLY way i could get it to play with a smooth frame rate was to disconnect my computer from the internet. Never bought another Ubisoft game. Never pirated one either.
If the games weren't pirated so much, Ubisoft wouldn't be using DRM...
Is that the consumers who actually DO buy the game's fault? No, find a way to hurt the pirates not us!
I didn't say it was. DRM isn't about hurting anyone though, nor are any of the other techniques. Though admittedly DRM is shitty, it is about protection of their product. To say DRM is the reason of high piracy on your games is just a plain out lie though.
Valve released data the proved DRM exacerbates piracy and that shipping with DRM actually decreases the sales of their product. Unfortunately it's a downhill spiral if publishers fail to recognise this and in the end it hurts both them and the honest paying customer.
you ever think ubisofts sales suck because they release sequels every year for games that are actually dlc quality. drm was created because ubisoft are greedy, they want more and more sales their never satisfied with the people that bought they game their just sad on who didnt buy the game. before drm piracy wasnt as bad as they say, now its worse so it doesnt take a genius to figure out that ubisoft fucked themselves. morons complete morons the people that stand up for ubisoft how could you stand up for such stupidity. Ubisoft purposely spit in the faces of their fans for DRM,price hikes, constant sequels, poor quality ports on all systems most notably PC and ps3 and so on and yet you think its just for them to not get punished somehow. pirating is like a gamer union it protects us from sneeaky snakes like ubisoft and who ever else trys to do the same shit. Ive spent my well earned money on absolute garbage games to many times to agree with your asinine biased comment. take your blinders off for a second and enjoy some perspective.
Your logic is backwards, sjaakiejj. DRM only punishes the innocent.
@HD_GAMER If Ubisoft's games suck so much, why even waste your bandwidth on them? No matter how hard you try, it's not possible to justify piracy - you're essentially taking what isn't yours. Would you be happy if you made a product, tried to sell it to make your living off it, and everyone just got it of a third party who copied it for free? @Alos Clearly you should read my comments again, as you completely missed my point. DRM is _not_ meant to punish anyone, it is meant to _protect_ Ubisoft's investment. The reason that Ubisoft even needs to protect that investment is due to _piracy_.
Im sure they would use it anyway, just in case. Claiming a 90% piracy rate is delusional.
What do you expect?? How about obeying the law..
Bahahahaha/ No really, the law is broken. When you can get more years for stealing that murder...law is broke
DRM allows them to still make the game...its not designed to punish...its designed to slow down a few people and get a few more sales that they deserve. Don't take it personal, and if you do, do more to stop your friends and the people they know from pirating games...pretty easy solution...
"Babbling shitty lies" rate of Ubi-shit is more than 100%
I don't trust that. They wouldn't bother with rayman, AC or anno otherwise. I call bullshit.
They told Pacther first ac on pc sold around 1 million, second around 100k .
What a bullshit figure.
Of course people will pirate your games Ubisoft when your games use the bullshit crap DRM UPlay. All PC gamers hate UPlay, when you pirate a Ubisoft game you won't need UPLay, that's why people pirate your games Ubisoft, because of your shitty DRM.
Lol what a bullshit statistic, sorry but way to pull a figure out of your ass ubisoft....like you actually researched it. Maybe if you tried valves approach and actually embraced the PC community you wouldnt be so hated and have your games pirated so much. Your lack of demos leads to people pirating your game to see if it isnt fundamentally broken which on PC it is 90% of the time.
"always on DRM" what do expect ubisoft
While I find that % dubious, when you include "Always on DRM" in your game, you're making the pirated version superior in every single way and only inconveniencing the honest consumer, no wonder piracy rates are so high for Ubisoft.
Really? I just bought a game using Uplay and your going to pin this on people like me.
I'm in the 10% percent then. :)
Proof or GTFO... stop trying to justify your DRM. Have Ubi even addressed the recently discovered root access exploit thing found in their Uplay or whatever thing it's called?
These statics are brought to you by Pullitoutyourass.com Uplay with its auto cloud saving that lost me 6-8hours on AC2 save game genius.
Try adding some value to your games, and not making the same game 18 times. Give people a reason to WANT to give you their money. Stop with the bullshit DRM, which only punishes legitimate purchasers. And stop pulling totally unvalidated statistics out of your ass to attack your playerbase. If people gave a shit about your company, maybe they'd pay for your shit. Show me some evidence that 93+% of PC gamers are pirating your software. Oh wait, you can't. I don't pirate shit, because there are plenty of good deals on great games to be had on Steam, Good Old Games, etc. Fuck you, Ubisoft.
Companys like ubisoft that are so afraid of piracy shoot themselves in the foot. They create Uplay and DRM to try to force the pirates to buy instead of torrenting it, but instead they end up pissing off their honest customers that buy the game. Releasing sequels to games every year doesn't help their argument. lets not forget their many atrocious pc ports example prince of persia sands of time gow 1 on playstation looked better for f sakes. Even if the above mentioned statistic is legit its all there doing. Companys whether it be paramount, sony pictures EA, ubisoft etc should all focus on the quality and user friendly aspects of their products first and foremost, because if they do that the statistic of pirated copies will stay at a steady constant rate. Game developers like Ubisoft cant honestly think majority of gamers just pirate their games because they can. Most gamers have reasons for pirating. Ubisoft will never get anywhere in this phony war against piratism if they don't admit fault and quit embracing the title of poor innocent victim. Companys like ubisoft are digging their own graves deeper and deeper the more and more they think that they can force the pirates to convert. If they please the common gamer the pirating rates of their games would never be this high. Corporations need to tone down the greediness or else pirating is just going to get worse for them. Its simple dont shit where you and your lover sleep just cause you're enemy is in it at the moment.....
Can we look at the argument in a different way? For instance, PC game piracy become SO BAD that organizations had to come up with new ways to prevent losing a huge amount of revenue. Granted, Ubisoft's DRM is not the greatest thing in the world, but can we come up with a better argument than "I don't like it so I'm just gonna take everything!" It's only an excuse to justify awful behavior and it contradicts are screaming to the public that we're not petulant entitled brats who just want a free handout - We aren't, but come on.
Question is what was the point ? DRM can be cracked and it got, they just wasted all that time and money they could spend improving the final quality of the game, anyway between publishers and pirates its always the one in the middle who is gonna get f***ed the most... a paying customer. On the other hand if piracy according to Ubi is so high how on earth platforms like Steam are still around, shouldn't they be bankrupted or something by now ?
Piracy is everywhere and there's nothing we can do about it.. The only thing that they can do is to minimize it as much as possible.. But DRM is not a good idea..
keep making games for 70+ bucks and KK DLC'S from day one and i will keep DL games stop saying bullshits all the time and lies during interviews saying how AWESOME our games gonna be and how unique and diverse they r compared to the rest out there,say the truth for once,bring demos so ppl can judge for themself then maybe i will give u my hard made money.
So I can assume from your comment that you steal anything that you deem to be too expensive. I should try that too. I've always wanted a Ferrari Spider but those bastards charge $257,000 for the 2012 model. Unless they decide to release it a more reasonable price I have no choice but to steal one. They FORCED me into it.
Maybe they should go back to the old media and use cartridges instead. I don't recall hearing about them being pirated at all, if they were it was certainly a lot less often. Just use the USB ports on the PC
I guess you've never heard of emulators.
I find this all to be a laughing stock! You want to know how hackers crack games so that they can delete any anti-piracy measures the game has before putting it up on a Torrent? Easy, developers leave back doors in the game, so that they can fix it if they find a glitch, hackers just use those doors. Now why have back doors? Should not the developers have tested the game enough to have removed the glitches? The presence of these doors leads me to question how much effort the Developers put into making sure the game plays properly. If a game were glitch free, there would be no need for back doors! and then hackers wouldn't be able to crack it! The worst part it that if developers know half as much as i suspect about computers, then they've already considered this and thrown it out the window because they're not willing to strive for the perfection of a glitch free game...So instead, they wast lots of time to create shit like DRM that will annoy buys forever, and inconvenience people who pirate for about a month... Has anyone considered that Piracy is so high because of DRM in the first place?? Here is the Dev.s selling you a product with anti-piracy measures that will forever annoy the living shit out of you.... Now here is a torrent, offering you the same game, for free, without the annoying anti-piracy measures.... perhaps people pirate the game just so that they don't have to deal with the DRM!!! Every think of that???
I read a research paper once on piracy in Hong Kong where people pirated video games, films etc because of ridiculous censorship laws and excessive waiting times for releases meaning that in essence people were prohibited from enjoying most international media. In that situation piracy, whilst in my opinion still theft, becomes a course of action worth considering and debating. That being said, pirating a game because you simply don't want to pay for it or because you don't like the company producing/developing it is utter bullshit. Also I find the several 'duplication' arguments that have been forwarded on this page to be flimsy excuses to justify what amounts to theft. In the end if you take a product that is not intended to be free without paying for it then you've stolen and when it comes to video games there really are a very few justifications for it.
First of all: BS Second: whatever the piracy rate actually is, is bolstered by legitimate and potential customers who don't want to deal with your bullshit laden PC offerings. Finally: go huff a dong
Ubisoft sucks anyway if they think it is that bad don't make games for it.
Well I call this french CEO a liar and marketing con artist. Only a few months ago we saw EA showing they make more profit on the PC market than the "pirate free" PS3 market and similar figures to the 360 market. If publishers are going to call each one of us a thief then they need to back it up with facts. Maybe he could elaborate how piracy works via Steam etc OR is he trying to be clever with figures and use the copying in China/ India as a basis for hypothetical, oh yes lets make that 3 trillion, lost sales then tar us all with the same brush.
My brain hurts from reading the article/interview (I have a headache but it got worse now). Yves Guillemot said the number of F2P item buyers are the same as the actual PC buyers while the rest, for both demographics, are pirates. So why invest in millions in either types of games even though there will be merely 5-7% actual buyers? Why is it OK for F2P to have 93% non buyers but 93% PC gamers are demonized for being non buying pirates or regular non-F2P games? Just stop lying to and hiding behind statistics or demonizing some demographic just to justify your actions. Be honest and tell us that you are giving your games for free since you know there will always be those gamers who buy stuff constantly (the Pay-to-win half of Free-to-play). It's funny tough. Ubisoft tried to push their F2P with Ghost Recon Online but got shot down horribly by PC gamers. They buckled and gave PC gamers Ghost Recon Future Soldier too. Now that everyone's turning their games into F2P, Ubisoft is quickly blending in.
isnt used game sales the same as pirating since the makers do not get no money from the transaction
Ya devs dont get money except the money still goes to a store to pay employees or person who can spend the money
Not really, the developers still get the money from the initial sale.