Advertising company partners with Burnout series

It seemed like just yesterday that the gaming industry made the announcement that in-game advertising would be the next business to boom while most critics just stood back and scoffed that it would be a while before it happened. Well the future is today.

IGA Worldwide Inc., the leading independent in-game advertising network, has officially announced their partnership with the Burnout series to have its brands featured within EA’s franchise of games. IGA Worldwide’s clients include BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio, a well as others and will be looking to incorporate such advertisements as billboards, retail stores, radio stations and vehicles into the games.