Will Elder Scrolls Online be a unique MMO experience, or another WOW?

The much anticipated announcement has been made, coming 2013 the Elder Scrolls Online will be released! Now to wait and see if it lives up to what the makers and fans hope it to be. An all out epic mmorpg that hopefully distinguish itself from the other mmo’s out there such as World of Warcraft and at the same time still remain the Elder Scrolls series that the fans have come to love.