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Stringer: Xbox 360 is an 'Obsession'

In a lively interview with the Wall Street Journal, Sony CEO Sir Howard Stringer compliments Bill Gates' salesmanship and unintentionally reveals his preoccupation with the Xbox 360.

The WSJ conducted the interview in front of an audience at the publication's D: All Things Digital conference last week, where the Sony boss inadvertently revealed his own fixation with the videogames market.

When talking up the box office sales of Sony's Da Vinci Code movie, Stringer said, "It also beat Xbox 3 in Europe in its second weekend," at which point WSJ tech columnist Walt Mossberg corrected, "You mean X-Men 3." Laughing, Stringer retorted, "There's an obsession!"

When the interview's topic switched to videogames and Xbox, Stringer said, "God I walked into that, didn't I ... Look, the skill of Bill Gates is he's so brilliant at his detail that when he slips in the salesmanship, most of us think: oh my God, he must be right. ... He talked on the one hand, and I loved it, he talked about [Windows] Vista [being] delayed as if the delay was normal, and then he started mocking me for delaying PS3 [PlayStation 3]."

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next-gen.biz
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clayton6533d ago

What, I knew it Sony employees all own a xbox 360

Islandkiwi6533d ago

At least he's cordial.

The problem I have is that the strengths of the PS3 he's referring to are what I feel are it's weaknesses. Saying it will be the center of my living room entertainment center, it has more features than a 747...I want a gaming system.

Gates loved that the ps3 was delayed for two reasons...it gave the 360 no competition for another 8 months, and there was no reason for it other than the blu-ray drive.

As for the Vista delay...does anyone actually care about Vista anyway? It comes out when it comes out.

shotty6533d ago

It doesn't matter if Vista is delayed it just an OS, we have XP. But the PS3 being delayed is a big mistake for sony since it already has competition.

kingboy6533d ago

Correction!! we have the ps2 ,which still rocks despite it`s age

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50°

Pacific Rim Pinball comes to Pinball FX

This could be fun as they make great tables. Go big or go extinct. Prime your senses for a neural handshake and step into the cockpit of a Jaeger. It is on you to cancel the apocalypse when Pacific Rim Pinball comes to Pinball FX on May 16.

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Community8h ago
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Garethvk1d 3h ago
260°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

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Community12h ago
darthv7223h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

solideagle10h ago

you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)

Sonic18817h ago

I thought darthv72 and Obscure_Observer already work for Microsoft 🤔

dveio7h ago

MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."

darthv72: "Seems about right."

MS: "Excuse m ..."

darthv72: "I don't hardly play on my consoles directly."

MS:

Lightning772h ago

What he said was facts. How he plays games is no concern of you. Don't get too mad about it.

Cacabunga9h ago

I can tell people like you are an absolute minority..

If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.

shinoff21838h ago

But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.

Cacabunga7h ago

Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.

If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.

Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you

itsmebryan3h ago

@shin
Well keep it simple Sony 's operating income is down 26% and Microsoft's is up 32%. No MS spin there, just facts. 😉
Cheers

romulus232h ago

Odd that a company that touts you dont need the hardware to play is already touting another console in the works.

darthv722h ago

They are not reliant on the HW but still want to maintain a presence (no matter how small) is a good thing. It shows commitment to the craft. It reminds me of SNK and how they made games for their own hardware (Neo Geo) while also making them for others because they knew there was a market to do so. They knew they would sell more to others but also sell to their own niche fan base.

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purple10112h ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos11h ago

I'm not surprised surface is struggling they aren't relevant anymore

DOMination-1h ago

In the last two years they've started exiting the consumer market altogether. All of the newest Surface products are business models only. They can't seem to work out what they want to do with it.

XBManiac11h ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad10h ago(Edited 10h ago)

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

purple10110h ago

Activision: "we gonna need a bigger rucksack/backpack please"

Microsoft: "why's that"

Activision: "to carry yo' weak ass'

Profchaos10h ago(Edited 10h ago)

Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk

It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD

Kornholic8h ago

So basically PS and PC gamers' money is keeping Xbox on life support.

MrDead1h ago

The only growth MS will get out of the console industry is if it supports it's rivals platforms. Xbox is a pointless machine now. I can see them on a big push for live next, and they won't give up on trying to buy Steam.

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140°

Why Monopolies In Gaming Must Not Be Allowed

As of right now, there are no monopolies in the games industry, and for the sake of the medium as a whole, they never should either.

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Community19h ago
thorstein21h ago

Shouldn't be allowed in any field.

Inverno17h ago

And yet the biggest tech companies in America are essentially that. They buy up all the small comps only to kill them off and steal what they have, and if they can't buy em they bleed them to death.

jwillj2k416h ago

Eventually they’ll realize the value is with the employee not the company. Buying an IP means nothing if the people who contributed are let go. They’ll get it one day.

MrCrimson16h ago

tech is different because they buy threats and then kill them. Twitter bought Vine and did nothing with it. Despite people seemingly liking it. Could've had tiktok a decade before bytedance. go figure.

Zenzuu17h ago

Monopolies shouldn't be allowed regardless. Not just for gaming.

MrCrimson16h ago

They buy IPs not talent. That's why these buyouts never work and the IPs die. Right now it's too expensive to develop games - but I expect that to shift maybe as AI tools can make it easier. The best games have been indie games for awhile as big developers fuck their ips to death with "games as a service" -