‘Bored gamers need fresh ideas’
"The current downturn in the sales of boxed games has been caused by boring content and no innovation.
That’s according to Ubisoft’s Alain Corre, who says the market is desperate for new ideas – and if it doesn’t get it, spending on video games will continue to fall.
Currently, the UK games market is down 33 per cent year-on-year.", writes MCVUK
