Two of the video game industries largest publishers, Electronic Arts and Ubisoft, revealed their upcoming big name titles today during their separate E3 2012 press conferences.
Today EA hosted its Investors Day, and Chief Executive Officer Andrew Wilson talked about the company's dedication to generative AI.
He's so excited to layoff more employees for FAKE STUPIDITY computer programing to replace them.
Hopefully EA takes a nosedive just like Ubisoft is currently doing. Lack of money is the only thing that can hurt them and possibly change them.
Knowing EA, I think they're more likely to sell their games cheaper or make Access the only way to play their titles than change course. They seem committed to destroying their labour force.
And the sad part here is that the proof of concept is there, where games can be made using AI.
I hate to say it, but those working in the gaming industry might be cooked. And unfortunately, I'm doubting most people will care as long as they get games they want. EA would absolutely dangle Dead Space 4 or a new Burnout in front of us, developed with AI. I wouldn't take it, but I think most fans would.
If AI does a better job then yeah why not? Though, I have massive doubts it will. If developers aren't willing to put effort in their games then they shouldn't be surprised that they're replaceable.
Damn, a new Burnout, don't even bring that up. It hurts just to read those words.
The indie scene is massive theses days, but the big budget scene is mostly trash. I wouldn't mind to see these big publishers suffer or crumble away.
But that can only happen when the casual gamer stops buying yearly roster updates or whatever garbage is marketed to them on TV.
CantThinkOfAUsername,
I disagree. I don't believe the developers are at fault here. I would think those people don't like what EA is doing, but it's EA and they have tremendous power in the industry. Not everyone has the leadership qualities to peel off and form their own company. Add to the fact that falling out of grace with EA might just be an industry kiss of death. These people don't have any power, so I really don't agree with saying they're not willing to put in the effort.
Hopefully, the only people who're going to be replaced by an AI are Andrew Wilson and his top management goons.
Of course it is. EA has been lazy for years. Profiting for investors and themselves without putting in the work. Having AI write code or build graphics for them just makes them even more lazy.
I'd laugh if those same investors built "executive code" and got rid of EA's CEO and board of directors and replaced them with AI.
Today Electronic Arts hosted its Investors Day and its executives shared what's next for the Battlefield franchise.
ohh god, here we go!
This is exactly why the gaming industry is failing. It's now an industry of suits "trying to find the fun".
...I'll help you out a little, If you're trying to find it, then it's not fun and neither are you. move on!
I disagree, tbh. I definitely wouldn't classify Vince Zampella as a soulless suit. It's kind of an acknowledgement that Battlefield fell off which is why they had to bring him in in the first place. He's probably the best shot EA has of making this franchise fun again.
From a software development perspective, what I read in the article of Zampella's approach of being able to easily playtest and iterate from early on in development is a good thing. That's likely a big part of why his COD games and Titanfall were so fun.
Calling Zampella a suit lol! People like Zampella are the half suits if you will, they bridge the gap between art and business. Suits don't care how fun a game is, they only care about profit margins.
It's people like you that's ruining the gaming platform, negativity already before it's even dropped
20 years ago, Bungie used to have the motto "making games we want to play", if the devs are having fun it's a good sign it's going to be an enjoyable experience. If the devs are worried about shareholders, quotas, fitting in with current trends and trying to make a small percentage of the population happy, it's not an encouraging sign.
Honestly, get them to sit down and play Bad Company 2 together.
If they can't see why that had the magic, they shouldn't be game developers.
A minority investor in Ubisoft has called on the company to go private amid a shares slump following the release of Star Wars Outlaws.
Wait. So you're telling me spending years and years mainly producing high budget, mid games hasn't been working out for them?
And the weird thing is, this do-same-thing-over-and-over-an d-expect-different mentality is coming from the company, that was partially responsible for Vaas and his famous quote: «Did I ever tell you what the definition of insanity is? Insanity is doing the exact same fucking thing over and over again, expecting shit to change. That is crazy.»
Was it foreshadowing?
This started when AC games ditched stealth for RPG. You can see the downgrade in the visuals when compared, but all 3 sold well so I think they kept saying "fck it, people will praise mid games".
Once it started creeping into their other franchises, it all went downhill. I have Ubisoft + so its interesting going thru their whole library of greats just to see when the decline starts.
The last 3 games I bought of theirs were AC Syndicate, Division 2 and Immortals Fenyx Rising. They CAN make goods games, but they're coming less and less frequently.
Your argument here does not make any sense considering the RPG AC games are some of the most successful games in the industry.
@ElaBosak, genshin impact is one of the most succesfull games in the industry ever, does that now mean gaas/gacha is the best gamedesign?
I don't understand, I thought buggy woke AAAA games were the future, and yet the share is sinking almost 40% in complete free fall since the release of SW Outlaws ($3.76 on 30 Aug, - $2.55 today), it's brutal.
Ubisoft has really gone downhill because of the Guillemot family’s bad decisions. They’ve completely lost touch with what gamers actually want, focusing way too much on microtransactions, buggy releases, and XP boosters. It’s like they think these quick cash grabs are the future of gaming, and they don’t care that most of us aren’t comfortable with the idea of not owning our games anymore. The stupid comments they’ve made, along with the idiotic choices, have led to a massive drop in their stock—over 40% since *Star Wars Outlaws* launched. Honestly, I think the only way Ubisoft can improve is if the Guillemots sell the company. They’re holding it back.
Yeah, They have gone into that downward spiral of bad products and trying to chase every penny to make up for it while being anti consumer in the process.
All these companies want to squeeze very penny out of their customers instead of over delivering like a lot of them used to do
or its a buggy bland game, with horrible AI, bare bones mechanics, awful animations, and a predictable boring story
Woke IS a big reason because people are being hired based on their skin colour, gender, what they like to screw and how much they like to play pretend in their heads......instead of their actual skill. Which is why you get a boring, buggy, technically all round crap product like this and all the other steaming piles like it.
When creativity is replaced by a formula, sooner or later people tend to clock on, especially if the end result is continued mediocrity.
The IPs that ubisoft own have and had so much potential to be more than what we got, it's crazy. Watchdogs is a great example. How refreshingly different that looked when the original was announced and what did they do? Chased away all originality and replaced it with what ever insert people choose to call it.
Make less games if you're making too many but really put the time and focus into making each release standout in its own way instead of being generic reskinned worlds.
Well, ubisoft did.
Ubisoft handled the TPS side, and EA handled the FPS side.
I did think Ubi had a better line up though.
Its against the rules to say anything positive at all about EA here on N4G for some reason. Politics come before games I guess.