Indie developers slash prices with a purpose in the “Because We May” initiative

Starting today and continuing through June 1, a group of indie game makers is cutting prices in select digital distribution markets as part of the “Because We May” campaign.

Ron Carmel, co-founder of 2D Boy (makers of World of Goo), came up with the concept behind the initiative, which is intended to celebrate distributors who value price flexibility. “We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games,” reads a statement on the event’s homepage. “Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.”