GTA IV the next Halo 3

Microsoft exec says it’s "a huge win" to have exclusive downloadable content for the title on Xbox360.

Don Mattrick, senior vp of Microsoft Interactive Entertainment, has expressed much optimism for the upcoming year, pointing to Rockstar Games’ GTA IV as the next blockbuster title for the Xbox 360.

"We’re excited about Grand Theft Auto [IV], not only because it’s a great title, but there’s multi-play and downloadable content that consumers will only be able to get on 360" said Mattrick. "That’s a huge win. Arguably that title has the potential to be the "Halo" equivalent in calendar year 2008 in terms of number-one title revenue unit."

Mattrick also offered thoughts on the platform holder’s success in 2007, something he attributes to more than just Halo 3.