Bigpoint: Publishers don’t understand monetisation

Browser game company Bigpoint has harshly criticised the approach traditional publishers are taking as they make their first forays into free-to-play and explore alternative means of monetising their users.

In an interview, chief games officer Philip Reisberger tells us that the likes of EA, Valve and Ubisoft are wrong to focus on selling virtual goods that enable customisation, rather than a competitive advantage. Bigpoint, he argues, better understands monetisation by virtue of it never having been in the console business.