Dante’s Inferno Ad Campaign A Model For New IPs?

Velocity Gamer writes: Visceral Games isn't just a one trick pony with Dead Space you know. Dante's Inferno was a quality action release in the tradition of God of War that probably at least hit your radar during the build-up to release. This is because of the now award-winning ad campaign the likes of which hasn't been seen for a new IP before.