EA CEO: Battlefield 3 Is Designed to Take COD Down

EA CEO John Riccitiello dreams of a "clash of the titans" between Call of Duty and Battlefield 3, a game that is designed to take the shooter crown from Activision.

"[Battlefield 3] is designed to take that game down. If you're looking for a battle of the titans, a Red Sox versus Yankees, if you're trying to understand if it's Microsoft versus Google and what the tip-off point is for this holiday season – this is it."