Turn 10’s Dan Greenawalt Reflects on the Past, Present and Future of the Forza Franchise

There aren’t many games for Microsoft that can literally sell themselves. Sure, Halo, Gears and Fable will continue to sell on name alone, but the truth is that their secret weapon of this generation has quite simply been their Forza franchise and its rapid rise to prominence. It wasn’t always plain sailing though and speaking with Turn 10’s Game Director yesterday, Dan Greenawalt, the creative lead reminisced on his and Turn 10’s time with the franchise.