EA President Says Single-Player Game Model Is “Finished”

"EA Games President, Frank Gibeau has told Develop that the single-player only model is a dead duck as far as the games industry is concerned, which is reflected in its new multiplayer mode for Dead Space 2, which hopes to keep players invested once the single-player component has been done and dusted.

This is the future according to Gibeau, who explained that EA's studio heads will all "tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished.""