Pachter : Sony/MS Are Lying About Move/Kinect Shortages To Spur Demand

When we asked the Wedbush Morgan analyst if he believed the shortage issues were a marketing ploy to increase demand for Move and Kinect, Pachter told us: “Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain. That usually works to spur demand.

“Sony shipped 2.5 million units in the U.S. and Europe, and their sales are nowhere near that level, so I'm not sure how they can reconcile the fact that units shipped far exceed units sold.”