EA’s Creative Experiment

Be it cutesy Sackpeople making 2D contraptions or the web’s more recent mining addiction, players just can’t seem to get enough of DIY game making. Fine tuning an easy to use tool set for creative players is now a major feature, from Joe Danger to StarCraft II. With a clear statement of intent, EA’s aptly named Create is all about letting your imagination run wild.

It’s not easy to describe Create. A piston here, a sprocket there, things going whizz-bang. It was pitched to us as being just like the 2003 Honda ‘cog’ ad, where various car parts trigger a chain of events. That analogy proved to be accurate as producer Justin Manning demonstrated.