Play.tm: Create Preview

Maybe a bit wary of cynical games journos, the EA Bright Lights representative keenly talks about how the game he's demonstrating, namely Create, is trying to subvert what he calls the natural mindset of the gamer. For example, even the title screen is an interactive level in which players can manipulate, paint, and animate to their hearts' content, the idea being to immediately showcase the game's mantra of creative experimentation and deter from thoughts of completion and win states.