In-Depth: THQ’s Farrell Thinks Outside The Old Hardware Lifecycle

In-Depth: THQ’s Farrell Thinks Outside The Old Hardware Lifecycle

The old five-year hardware cycle is over, says THQ CEO Brian Farrell, suggesting a broader focus is necessary for the continuing well-being of traditional software publishers.

The majority of sales for the next three to four years will occur on current consoles, Farrell told an audience of investors at Goldman Sachs' Global Investment Reach Communacopia XIX Conference, as listened in on by Gamasutra. "And there's increasing digital migration," he pointed out.

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