Silicon Sisters Interactive Forms To Create Women Oriented Games
Industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes are announcing the formation of Silicon Sisters Interactive, a new Canadian video game company that will create games for a predominantly female audience.
According to the Entertainment Software Association, female gamers are one of the industry’s fastest growing demographics, with women currently accounting for 40% of the overall gaming audience. Silicon Sisters plans to capture and grow this rapidly expanding market by tailoring games to these players’ daily lives and personal interests. Their target customers—women of all ages, from tweens and teens to hard-working women worldwide—comprise an audience that the company’s all-female design staff inherently understands.
