How Sony Could ‘Win’ E3: An IGN Conversation

IGN – It's hard to believe, but the 2010 Electronic Entertainment Expo is just a few weeks away. E3 is where the big three pull out all the punches. It's where new systems are announced, where the biggest games of the coming years are shown for the first time, and where Sony, Microsoft and Nintendo try and convince gamers that they're going to be the platform for their needs.

Each and every year, the big three square off in press conferences, and when it's all said and done, the fans are left to sit down and decide which company put on the best show, which company gave us the most to talk about and – in general – which company "won" E3.

So what can Sony do this year to win the hearts and minds of us, the gamers, at this year's E3? Here are some thoughts from the IGN Staff.