XNA / Global Warming Game Challenge Announced

Microsoft and Games for Change (G4C) today announced a joint commitment to explore new ways to bring together the world of digital gaming with the world of social change at the fourth annual Games for Change Festival at Parsons The New School for Design.

As part of the announcement, Microsoft outlined an all-new socially minded global gaming competition, Xbox 360 Games for Change Challenge, to drive awareness for games based on social themes. This worldwide competition, set to launch this summer to participants in more than 100 countries, will challenge college students to come up with the best game based on the theme of global warming. Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft, made the announcement during the 2007 Games for Change Festival Expo Night, following an introduction from Bob Kerrey, the president of The New School and a former Nebraska senator.