EA spends more money on marketing than on developing games

There are games on the market that costs very much money, games like Killzone 2 runs in the millions. And to promote a game, marketing is used, the ideal way to publish your game. But did you know that marketing can also run on high?

Rich Hilleman, an official of Electronic Arts said on a conference in the United Kingdom that they spend three times more money on marketing, than on developing games. This means that the advertising of a game, is much more expensive for EA than making a game.