Nintendo’s big challenge: letting others win
Nintendo is facing some unique challenges in the market. For one, most of the best selling games on Nintendo platforms are the company’s own, based on popular characters such as Mario, Zelda and Donkey Kong. While this helps its near-term profits, analysts say the company needs more sales from other game publishers to ensure the long-term success of its consoles.
"Nintendo knows that their console turns into a paperweight unless the other publishers make good games for it," said game analyst Michael Pachter of Wedbush Morgan Securities.











