Zeno Clash Parleys with Pirates

It’s only fitting that the guys behind the bizarre Zeno Clash game have an unorthodox take on piracy. Rather than ignore those who are freely sharing around the game they independently slaved over, developer ACE Team is actively pursuing these people, but not in way you might expect.

Forget cease and desist notices, ACE is cleverly sparking conversation with the file sharers on their own sites and appealing to their moral sense of conscience. The effective guilt trip actually seems to be having a positive effect.