What is Trademark?- letsdiskuss
A trademark is a unique mark, which may be in the form of a symbol, word, phrase, design, or combination thereof, that serves as a unique identifier for certain goods or services offered in the marketplace. Its primary role is to differentiate the goods or services being offered by one firm from others being offered by others in the competitive market arena. Legally, a trademark grants its owner exclusive rights, thus protecting the mark from misuse or replication by rival businesses or individuals. Further, trademarks play a significant role in the brand identity establishment process and consumer trust building because they allow consumers to easily recognize and differentiate between various brands.
