Perfect Diary | Makeup and Cosmetics

Before that, he had been the COO of Yunifang, and was regarded as the "insider" in the beauty field. Before the establishment of Perfect Diary, he also thought about buying two beauty brands from abroad to operate on behalf of him, but finally he chose domestic brands to start his own business. Now it seems that Huang Jinfeng's original vision was indeed very original.

In March 2017, Perfect Diary was officially established and Taobao store was opened. In August of the same year, Perfect Diary went online on Tmall, Vipshop and other platforms, and officially entered the field of beauty e-commerce.