Kevin Feige Talks WandaVision and Phase 4 – The Koalition
It’s hard to remember Marvel before Kevin Feige but imagine a studio not even making its own films. Imagine a studio simply licensing its characters to other studios. Then all of that changed with his hiring as President of Production for Marvel Studios. It was at this moment, Feige became part of the team that pushed for the studio to take full creative control of its library of beloved characters, a risky move at the time that could bankrupt the studio if it backfired.
Dressed in his iconic black baseball cap, he took Marvel Studios from an underdog endeavor with a roster of meh characters to a cinematic empire. Feige’s refreshing, comic-book-based approach to blockbuster filmmaking—having heroes stand on their own then bleed into the next leading into one epic battle—has changed not only the way movies are made but also pop culture. Ever wonder why you’re sitting in the movie theater after the credits are over? That’s because of Feige.
Other studios have tried this formula, but they have failed by missing a key ingredient. Marvel has a Feige.
