iPod dying? It’s already dead

There has been much blogorrhea on Tuesday over Apple co-founder Steve Wozniak’s offhand comment to the Telegraph that the iPod would go the way of the transistor radio and the Sony Walkman, becoming a cheap and eventually boring commodity product.

News flash: it’s already there. Sure, Apple will still sell millions of units every quarter, and it might even continue to grow unit sales and revenue for a while. But it’s clear from Apple’s most recent announcements that the company no longer views the iPod as its main vehicle for innovation–new (old) form factors, colors, and one interesting update are the kind of incremental tweaks you make to a cash cow product line, not the groundbreaking innovations that move markets forward.