How Did Fallout 4 Sell Over 12 Million Copies?

Gamers Decide:

Fallout 4’s financial success is partially due to its excellent marketing

One of the primary reasons I believe that Fallout 4 was such a financial success during its first week was its obviously effective marketing in the months leading up to the game’s release. One way the gaming industry incentives gamers to spend as much money as possible as soon as possible is to offer extras for either pre-purchasing the game and/or buying special editions.