Microtransactions Complacency Will Hurt AAA Games

Another E3 has come and gone and with it came the promise of new experiences from the AAA industry. God of War has returned, Crash Bandicoot is coming out of mothballs, the new Legend of Zelda looks amazing and at least two high-profile experiences, Gears of War 4 and Battlefield 1, tried to mask the fact that on top of being sold at retail they were going to include microtransactions. They weren’t mentioned directly during the EA or Microsoft conference, but they have been confirmed to exist.