Blizzard Desperate As WoW Plateaus

From gameplayer: "Blizzard is currently offering a free mount to any WoW subscriber who signs up a friend. Not quite as bad as Amway, but this is still a surprising development. How did it come to this?"

"Put simply, the new wave of MMOs is cannibalizing the WoW fanbase… WoW has lost its glamour. The spell has been broken."