The Shenmue 3 Kickstarter: megaton, manipulation or masterstroke?

Dealspwn: "Sony announced a Kickstarter in the middle of their E3 2015 press conference. We're still not entirely sure if that was a cool thing to do.

At the time we were thrilled. We're talking about nothing less than Shenmue 3, after all. Just the name alone made for a megaton announcement, seeing as the series has a massive reputation, a cult following and unfinished business to take care of. As a Dreamcast owner I was swept up in the whole thing for about as long as the press conference lasted.

But Sony didn't technically announce Shenmue 3. They announced that a Kickstarter was taking place and that fans would have to literally pay, right and then and there, to make it happen. This is where things get interesting."