Wii U Message Hard To Convey Says Ubisoft Studio Head

Laura Parker: 'Xavier Poix, managing director of Ubisoft's Annecy, Montpellier, and Paris studios, has spoken out about the challenges of developing launch titles for next-generation hardware, using Nintendo's Wii U as an example.

Speaking with GameSpot at the annual D.I.C.E. summit in Las Vegas this week, Poix said the Wii U message is hard to convey, something he believes has greatly contributed to the console's slow start in the market.''