Rebuilding The Future: How BioWare Can Bounce Back

Once beloved by gamers on a level comparable to Nintendo’s late 80s/early 90s golden years (thanks to a string of critical and fan favs culminating in the groundbreaking Mass Effect Series), BioWare has fallen on harder times in more recent years. Recent games, most notably Dragon Age 2 and Star Wars: The Old Republic, have performed below expectations (with SWTOR facing the humiliating prospect of going FTP before it even had a year to grow.) And the infamous backlash over the ending of Mass Effect 3 is only the most famous PR clusterbomb the company has experienced since 2010.