Explaining Gearbox Shift

"If you picked up a copy of Borderlands 2 last week, you’ve probably heard all about the Gearbox Shift program. Unfortunately, there still seems to be a large number of people who are unsure on what the service provides, and how to properly take advantage of the programs offers. I’ve decided to give everyone a explanation on how to use Gearbox Shift, and why it’s an awesome thing."