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IGN - DICE: Behind That Call of Duty Ad

IGN - The ad campaign for Call of Duty: Black Ops went out of its way to show normal people playing the game, in order to reassure the public that it wasn't an experience filled with young, aggressive males. But the award-winning campaign used the "authentic" voice of gamers as an invitation to would-be noobs.

That was the message from Activision Publishing CEO Eric Hirshberg at his DICE speech today in Las Vegas. Before joining Activision 18 months ago, Hirshberg was an advertising executive of 20 years standing and creator of the Kevin Butler campaign.

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killerhog2074d ago (Edited 2074d ago )

You mean, celebrities and paid actors, right? Didnt know they were normal average folks like me, guess its why the ad didn't appeal to me nor did I get the game.

GraveLord2074d ago

They're actors playing ordinary people.
You can't be that dumb.....EVERYONE ON TV IS AN ACTOR.

killerhog2074d ago

And you missed the point. Maybe you're dumb

Jdub895O2074d ago

sorry but this ad was awesome.

frostypants2074d ago

"in order to reassure the public that it wasn't an experience filled with young, aggressive males"

So, they lied. It's full of exploiters, glitchers, and screeching morons.

But the ad is indeed cool.

artdafoo2074d ago

They should of had that RPG hit a building dead center and have nothing happen except leaving a black mark like in COD games.