EA believes it offers a lot to others who might wish to use Origin as a digital platform. Indeed, Origin could become much more than simply an EA portal - EA's SVP of global online David DeMartini indicated to IndustryGamers today that he'd love to see other publishers put their games on Origin.
I don't care if they really care! I just want a lot of content & for a good price!
If they want other publishers, then all this means is more competition, and ultimately, the consumer wins.
Though, they don't seem to be trying that hard. This weekend, they had their games for up to 40% off... which is laughable when Steam has EA's game for much cheaper.