SHIFT was one of three announced titles for the 3rd quarter of 2009, and was designated as the "simulation" racer of the three releases. There was quite a stir and anxiety for the release, because it was being developed by Slightly Mad Studios, the same people who made GTR 1, GTR 2 and GT Legends. Also, with the number of released media packages, people were simply amazed as to what they saw. -