HMV has introduced a movie cinema above its Wimbledon outlet, dubbed HMVCurzon – yet another sign of its rapidly evolving strategy.
Tim Ingham catches up with the firm's boss, Simon Fox…
How do games companies stand to benefit from HMVCurzon?
--The cinema features the latest digital technology and has wireless capability, so we'll be able to stage gaming events and tournaments tied in to key releases. It has three screens and is a very versatile space, which means we can respond to popular demand and to stage special events not typically associated with cinemas.