MTV confident franchise will outperform Guitar Hero in Q4, as it appeals to wider audience
MTV has revealed plans to challenge Activision's goliath Guitar Hero franchise this Christmas by pushing Rock Band to new audiences – something MCV's predicted Singstar-branded mic pack would certainly offer.
In his first interview since taking over, new MTV Games VP Scott Guthrie explained the firm's strategy for retail and its future 'significant' digital plans.
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