SingStar Is Five

In just five years Sony's SingStar has conquered new demographics, sold millions of discs and helped firmly establish the music game genre. Will Freeman speaks to the development and product teams at Sony to find out how far the series has come…

While Nintendo is given much of the credit for the demographic explosion in gaming, it is another platform holder's internal IP that long-ago primed the mainstream players the Wii courts.

Now celebrating its fifth anniversary, SingStar struck a chord with consumers when it was released in 2004. The singing game has since converted huge numbers of non-gamers to the PlayStation brand, and laid the foundations for Guitar Hero and Rock Band.