The Standard: "It's worth noting that Gaia Online launched its massively multiplayer online game as an adjunct to its virtual socializing world on Thursday. Three Rings is going after Gaia Online's core business, while Gaia Online is going after Three Rings' game business.
James was an early believer in the virtual goods business model. He founded Three Rings on a shoestring budget in 2001 and pulled off what seemed impossible: creating a massively multiplayer online game as an independent developer. He did so by focusing on simple, casual game interaction at a time when other MMO companies were creating truly massive virtual."