Sony Announces New Management Structure Kenichiro Yoshida named as President and CEO

Tokyo, February 2, 2018 -- Sony Corporation (“Sony”) today announced that Kenichiro Yoshida, currently Director, Representative Corporate Executive Officer, Executive Deputy President and Chief Financial Officer, has been appointed as Director, Representative Corporate Executive Officer, President and Chief Executive Officer, effective April 1, 2018. Kazuo Hirai, currently Director, Representative Corporate Executive Officer, President and Chief Executive Officer, will become Director, Chairman, also effective April 1, 2018.

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UCForce314d ago

It’s been a honor, sir.

314d ago Replies(3)
Frinker314d ago

I think you need to stop being so loyal to a company

314d ago
UCForce314d ago (Edited 314d ago )

And you need to stop calling yourself a PS fans. You bashing Sony too many time. You are still cynical. I just read it again. Kaz is now Chairman and Board of directors.

Frinker314d ago


I've preordered SOTC

UCForce314d ago (Edited 314d ago )

You are already preordered SOTC and I know you have PS4 which you already told me. But doesn’t change that you are still cynical for good reason. You are still stuck in the nostalgia way too much. I’m not talking to SOTC remake which I do think the game deserves the praise. I’m talking your attitude.

rainslacker314d ago

And you need to stop just spewing rampant hate as if Sony can do nothing right.

Two sides of the same coin that can't see the other side I guess

S2Killinit314d ago

I don't think he is saying anything serious. Don't take everything so seriously.

DarXyde314d ago


Word of advice:

Dont believe everything you read on the internet. There are more than a handful of people on this site claiming they own a console or have preordered whatever.

Always be skeptical.

+ Show (6) more repliesLast reply 314d ago
Weeblordbad314d ago

No it hasn't, you don't even know the guy, he's a stranger, you're a stranger.

PrematuaProcrastin8a314d ago

Are you so pathetic you need to pay homage to a business man who's 1 mission is to take as much money from you as possible? Please tell me, what is it about the company you "love"? The owners? They are faceless shareholders who change on an hourly basis. Or is it the products they make? Well they change all the time too. Or is it the people that make said products? Well I hate to break it to you, but Sony uses 3rd party manufacturers like foxcon to make their products.

S2Killinit314d ago (Edited 314d ago )

Umm, did you really read that as a serious comment that needed your rant? He can say what he wants. I don't think he meant that "literally", unless he is delusional.

cooperdnizzle314d ago (Edited 314d ago )

What’s wrong with agreeing with the Philosophy of a company? You live in the free market, company’s make good decision and bad decision all the time. Reward the good and neglect the bad.

Sony at this moment is doing very good things and have been for the past 6 7 years. Every company wants your money duh!

Welcome to the world, it’s how they go about getting your money that can make them very well or very horrible.

PrematuaProcrastin8a314d ago

@s2killinit yes, I did read it as a serious comment, because this is n4g, where Sony fanboys put the sony company on a pedestal above anyone or anything. He obviously meant what he said, as he defended his comment to numerous people. But you are 100% right, he is delusional.

PrematuaProcrastin8a314d ago (Edited 314d ago )

@cooperndizzle you do realise that the "philosophy of a company" changes all the time too? With the financial wind usually. Anyway, no big company has any true "philosophy" other than make as much money as possible for their shareholders and directors. To think anything else is very, very naive.

AspiringProGenji313d ago

What is your problem? Let him be! He isn’t doing anything to you. Do you get salty just because he “loves” a company you don’t? When Phil Spencer got promoted l, his fanboys were also honoring him. Where were you then?

PrematuaProcrastin8a313d ago (Edited 313d ago )

@aspiringprogenji if you can't see anything wrong with fawning over a businessman you have the same problem he does. The man did nothing but try to make as much money for Sony as possible, in order to further his career, don't pretend he is some sort of philanthropist who deserves the kind of respect you are giving him, because, like nearly all high level businessmen, he isn't. He didn't create games, he didn't do anything for the good of humanity, he just made money for himself and his friends by investing in the right projects. The real heroes of the game industry are the writers, coders, artists, actors and producers who make games as good as they are, not the money men.

+ Show (3) more repliesLast reply 313d ago
babadivad313d ago (Edited 313d ago )

The cringe.

Retroman313d ago

Wonder what cause the Sudden change ? Kaz you still the man.

+ Show (5) more repliesLast reply 313d ago
UCForce314d ago

Journalist said : “The short of it is that without Kaz Hirai, there’s a good chance the Sony we see today wouldn’t have survived the way it did. The company owes much to him and it’s a shame to see him step aside.” Look, I get it that Kaz is very important to Sony and PlayStation and I understand that but it’s Kaz choice. The new guy who will be current CEO Of Sony. It could be worse or better. But I do know this that Jack Tretton have been replaced by Shawn Layden. In E3 2014, Shawn Layden has some rough edges. But later on, he getting better. About Andrew House have been replaced by Kodera, I do have some concerns about the new guy, but I did read Kodera background and he did worked with House closely. So I do hope Kodera keep House promise.

rainslacker314d ago

Will be sad to see him go. Always loved seeing him speak, even those awkward moments, and his love of gaming is always apparent. He was great at restructuring Sony, and I think that because of him, he made PS brand a hugely important thing for Sony, which as a gamer I think is great for us.

UCForce314d ago (Edited 314d ago )

I agree with you. But it his choice to resign.

314d ago
rainslacker314d ago

I'm not criticizing him and I hope he does well in his future endeavours. Still doesn't mean he won't be missed

UCForce314d ago

I do hope PS brand and community will continue.

Cryptcuzz314d ago

Of course PS Brand and community will continue. Nothing last forever as they say, but one thing is for certain and that is PS will continue.

AspiringProGenji314d ago

This just reminded me that the Kaz Hiray Parody twitter account is also stepping down after next E3 as the guy said. Sad!

thatguyhayat314d ago

Seriously? That guy tweets a load of funny tweets