Microsoft: “Xbox is No Longer a Console Ecosystem”
In a recent interview with Xbox Enthusiast, Jeff Rivait, the Xbox Platform Marketing Manager for Xbox Canada, said he believes that Play Anywhere raises the value of the Xbox brand. Rivait said that he believes that Xbox is no longer an exclusively console ecosystem, and that he believes the brand's value will only increase when gamers can play their games across Window 10 and PC.
"It increases the value in gamers' lives, and that's the goal for Xbox' vision. It's no longer just a console ecosystem."
