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Submitted by thomfilm 2777d ago | article

Branding Control

Thomcult writes: What Sony could have done was realise that the PlayStation controller (not just the symbols on the buttons but the whole controller) was iconic to PlayStation brand and a permanent fixture while all else around it changed.

The role that controllers play is to act as that link between the real world and the game world. Have you ever tried playing a game without a controller? Chances are that if you did you didn't get very far. They are essential and they represent the player's entire involvement with that interactive world. (Industry, PS3)

coolfool  +   2777d ago
Interesting point
but wholly obvious when considered. When you see somebody playing a game your eyes immediately track down to the controller they are holding, as soon as you see that you don't even need to look at the console itself because you already know. The controller is the identifier of the console.

This is why it is sometimes better to *evolve* than radically innovate. Car manufacturers do it; the latest version looks like the previous version but with a few more modern curves. It means you can still recognise the car even though it is a completely different model.
edonus   2777d ago | Spam

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