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Microsoft Exec Nancy Tellem Explains What Xbox 360 Opens Up to Hollywood (Q&A)

Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads in this exclusive interview.

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jagiii1963d ago

I'm looking forward to this new original programming with Kinect, especially on Xbox 720.

Godmars2901963d ago (Edited 1963d ago )

Aren't they only shows exclusive to XBL? Not games?

@shutUpAndTakeMyMoney:
So you'd rather lay ads than games?

@ApolloTheBoss:
A tag would be nice.

Or are you talking about shutUpAndTakeMyMoney?

ApolloTheBoss1963d ago

Pretty sure he was being sarcastic.

egidem1963d ago

You forgot to add the "/s" at the end buddy. :)

I just keep on wondering why they put business oriented people in charge of something like gaming...why not put in someone who has passion for gaming?

This is why we get bad games every now and then!

black9111963d ago

wow lol at all the disagress.

I was one of them lol......

shutUpAndTakeMyMoney1963d ago

" Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"

awsome!!

nevin11963d ago (Edited 1963d ago )

Interacting with ads caught my attention too.

lol

guitarded771963d ago

First comment to make me chuckle this morning. Bubs++

On Topic(kinda): You know... there has to be people qualified for the job who are gamers and can relate to gamers. In all honesty, MS's suites are the least in tune of the three major console manufacturers.

1963d ago
dredgewalker1963d ago

Are those AAA interactive ads?

dcbronco1963d ago

No fanboys are killing gaming. Both consoles do all of the same extra things. Only fanboys see one as doing something different. Sony has movies, Netflix, Blu-ray. The PS3 is actually used for other things more.

Hicken1963d ago

Difference: FOCUS.

A Ferrari and a minivan do the same thing: get you from one point to another. They can also carry luggage, shelter you from the elements while you're inside, and so on. But one is MORE FOCUSED on the experience of driving than the other.

Can you guess which is Sony, and which is Microsoft?

Don't get me wrong: the 360 used to be far more dedicated to the games, as was Microsoft. USED TO. The way BMW builds their cars for the people who drive them, Microsoft USED to support its console for the sake of the gamers who played it.

You don't have to be a Sony fanboy to see that that's changed. Though it certainly does help if you're NOT a Microsoft fanboy.

rainslacker1963d ago (Edited 1963d ago )

I take her 37% interactivity with ads thing with a grain of salt. While I don't doubt the number, it seems like this is something new, and as such people are going to try it out. That will lead to an artificially high number because it's something new and fancy.

From my own experience, and anecdotal evidence, it seems most people are wishing for less ads. Making them interactive doesn't do this. It only leads to more in your face ads to force interactivity. I'm sure some marketing firms will find ingenious ways to make this interesting, but for the most part it doesn't do much and in the long term as we've become conditioned to either ignore ads, or pay attention to them passively.

I base this theory on the fact that internet ads have become more interactive over the years, yet people, in general, still don't pay them much mind. Focused ads seem to be more effective, and MS was already doing that.

While I have nothing against MS pursuing a machine that can focus on media, I'd still like to know what is going to make it stand out as a game machine. Funny how there haven't been any articles or statements about that in a good long while.

Edit @edonus

Your right. MS has to look at their machine from a broad marketplace perspective. XBox is their number one product for their goal of being a central media machine. As such, there is nothing wrong with them looking at ways to expand on the media and services they provide...and same to Sony/Nintendo as well.

But XBox is a GAME MACHINE. It will be a game machine next gen as well. But all these articles indicate a big shift in focus towards gaming, to gaming being secondary. That in itself doesn't bode well for us gamers, because if MS manages to have strong numbers next gen with this decision, it is possible that other companies could follow suit.

I think that many on here, and other forums, are concerned with this direction, and it's understandable since this is our hobby that we have a passion for. We, in general, want the industry to expand, which the Xbox will do, but we want it to expand more on the premises that made our hobby great in the first place, and not become the watered down cash-seeking medium that it is apparently becoming because of corporations that focus on non-gaming related services, and any and every possible way to monetize their watered-down products for the consumer.

dcbronco1963d ago

They would be wasting their time with me. I record everything with commercials so I can skip them. Even when I'm home to watch something. I wait 10-15 minutes so I can skip all of the commercials.

dcbronco1963d ago

Money considering more people use a PS to watch other things this would be better for Sony. It only does everything.

+ Show (3) more repliesLast reply 1963d ago
ApolloTheBoss1963d ago

Yeah. Won't be getting an Xbox next gen.

1963d ago Replies(5)
SDF Repellent1963d ago (Edited 1963d ago )

Love the idea. Like my cell phone, I truly believe in a single unit that does everything I need in the living room. The next xbox can be my game console, my cable box, my Blu Ray player, my digital media hub, and with the added bonus of backward compatibility, I don't need 2 systems in my entertainment unit; thus, saving shelf space. Can't wait for the announcement. Exciting time.

Godmars2901963d ago

If it has Blu-ray.

Really, what confounds me is MS attempting to own the concept of the media hub, something Sony came up with during the PS2 era, and there's a likelihood that they might exclude a media format.

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