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Microsoft Exec Nancy Tellem Explains What Xbox 360 Opens Up to Hollywood (Q&A)

Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads in this exclusive interview.

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jagiii1236d ago

I'm looking forward to this new original programming with Kinect, especially on Xbox 720.

Godmars2901236d ago (Edited 1236d ago )

Aren't they only shows exclusive to XBL? Not games?

@shutUpAndTakeMyMoney:
So you'd rather lay ads than games?

@ApolloTheBoss:
A tag would be nice.

Or are you talking about shutUpAndTakeMyMoney?

ApolloTheBoss1236d ago

Pretty sure he was being sarcastic.

egidem1236d ago

You forgot to add the "/s" at the end buddy. :)

I just keep on wondering why they put business oriented people in charge of something like gaming...why not put in someone who has passion for gaming?

This is why we get bad games every now and then!

black9111235d ago

wow lol at all the disagress.

I was one of them lol......

shutUpAndTakeMyMoney1236d ago

" Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"

awsome!!

nevin11236d ago (Edited 1236d ago )

Interacting with ads caught my attention too.

lol

guitarded771236d ago

First comment to make me chuckle this morning. Bubs++

On Topic(kinda): You know... there has to be people qualified for the job who are gamers and can relate to gamers. In all honesty, MS's suites are the least in tune of the three major console manufacturers.

edonus1236d ago SpamShow
dredgewalker1236d ago

Are those AAA interactive ads?

dcbronco1235d ago

No fanboys are killing gaming. Both consoles do all of the same extra things. Only fanboys see one as doing something different. Sony has movies, Netflix, Blu-ray. The PS3 is actually used for other things more.

Hicken1235d ago

Difference: FOCUS.

A Ferrari and a minivan do the same thing: get you from one point to another. They can also carry luggage, shelter you from the elements while you're inside, and so on. But one is MORE FOCUSED on the experience of driving than the other.

Can you guess which is Sony, and which is Microsoft?

Don't get me wrong: the 360 used to be far more dedicated to the games, as was Microsoft. USED TO. The way BMW builds their cars for the people who drive them, Microsoft USED to support its console for the sake of the gamers who played it.

You don't have to be a Sony fanboy to see that that's changed. Though it certainly does help if you're NOT a Microsoft fanboy.

rainslacker1235d ago (Edited 1235d ago )

I take her 37% interactivity with ads thing with a grain of salt. While I don't doubt the number, it seems like this is something new, and as such people are going to try it out. That will lead to an artificially high number because it's something new and fancy.

From my own experience, and anecdotal evidence, it seems most people are wishing for less ads. Making them interactive doesn't do this. It only leads to more in your face ads to force interactivity. I'm sure some marketing firms will find ingenious ways to make this interesting, but for the most part it doesn't do much and in the long term as we've become conditioned to either ignore ads, or pay attention to them passively.

I base this theory on the fact that internet ads have become more interactive over the years, yet people, in general, still don't pay them much mind. Focused ads seem to be more effective, and MS was already doing that.

While I have nothing against MS pursuing a machine that can focus on media, I'd still like to know what is going to make it stand out as a game machine. Funny how there haven't been any articles or statements about that in a good long while.

Edit @edonus

Your right. MS has to look at their machine from a broad marketplace perspective. XBox is their number one product for their goal of being a central media machine. As such, there is nothing wrong with them looking at ways to expand on the media and services they provide...and same to Sony/Nintendo as well.

But XBox is a GAME MACHINE. It will be a game machine next gen as well. But all these articles indicate a big shift in focus towards gaming, to gaming being secondary. That in itself doesn't bode well for us gamers, because if MS manages to have strong numbers next gen with this decision, it is possible that other companies could follow suit.

I think that many on here, and other forums, are concerned with this direction, and it's understandable since this is our hobby that we have a passion for. We, in general, want the industry to expand, which the Xbox will do, but we want it to expand more on the premises that made our hobby great in the first place, and not become the watered down cash-seeking medium that it is apparently becoming because of corporations that focus on non-gaming related services, and any and every possible way to monetize their watered-down products for the consumer.

dcbronco1235d ago

They would be wasting their time with me. I record everything with commercials so I can skip them. Even when I'm home to watch something. I wait 10-15 minutes so I can skip all of the commercials.

dcbronco1235d ago

Money considering more people use a PS to watch other things this would be better for Sony. It only does everything.

+ Show (3) more repliesLast reply 1235d ago
ApolloTheBoss1236d ago

Yeah. Won't be getting an Xbox next gen.

The_Infected1236d ago (Edited 1236d ago )

I really wanted to think deep down MS would get their heads on straight with the next gen Xbox but looks like they're doing the exact opposite with all this Kinect and entertainment shit!

Other than playing games on PS4 Sony will have live spectating of games and I'd much rather be watching my friends play games and helping them out or just watching for fun more than I would all this no gaming entertainment crap MS is going for.

cyhm31121236d ago

I guess several years ago, they already decided to go to a kinect route after they had seen the huge success of wii and kinect. They decided they don't need a powerful machine to win next gen(they look at wii's success). That's why rumours point out that xbox next will be significantly less powerful than ps4. They want to produce a entertainment hub which is what this article is talking about. They want to take their chance to repeat the success of wii u and take it to a new level. But then they looked at Wii U's almost imminent failure and PS4's great acceptance by the gaming audience, they kind of regret of their decision. But then it is too late and too costly to change. And then they still want to take a bet it will work. But they will fail.

AngelicIceDiamond1236d ago

Well MS has ONLY talked about the entertainment hub on Xbox. And hasn't said anything regarding the gaming side of Xbox. If MS can do the entertainment hub with 720 and promote new core Ip's, Then I'm fine with it.

rainslacker1235d ago

@Angelic

And shouldn't that be worrying to us gamers? The XBox is a game machine after all.

Yes MS may still bring it, but the past couple years have made me weary of whatever promises they may have when they announce the next XBox.

All these articles on media, and how great it's going to be on the next XBox are fine, but where are the articles that tell us how great their machine is going to be on the gaming front? I can't believe that so many people are expecting so much from them, when they've really failed to deliver much of anything lately outside a few big IP sequels.

I'm happy if they want to expand, but not at the expense of what got them there in the first place. To me, and I would assume many others on here, that is more important than their media aspirations...you know, THE GAMES.

dcbronco1235d ago

Microsoft isn't saying much of anything to gamers. They are waiting for their event. This is a Forbes article. It is mostly geared to a different audience. Microsoft is courting a wider audience and seems to be doing a good job at it.

I'm assuming the people complaining only play games and never watch movies and TV, play music search the Internet or anything else. I prefer to have one thing that does all of it. How come no one complains about the amount of things cellphones do. And the sound quality often sucks on handsets. But worse is that the PS3 is used more for other things. It had a browser first. It has Blu-ray. But no one ever says a word about that. Simply because they make a lot of games that don't get bought. If people actually bought those exclusives I would get it. But they don't.

And considering MS is supposedly all about the money, people must want this. Because if it wasn't profitable, they would have stopped.

rainslacker1235d ago

@dc

It's not so much that they shouldn't add those extras, or talk about them...just that it's the only thing we're hearing about from MS lately. I think all those extra things are nice to have in a console, and yes, like many, I do use my console for many services other than gaming because it's convenient. But if it didn't have those services I would get them elsewhere. They are a huge incentive in picking up a console over another device, I won't deny that, but as a game machine, games should have more mentions than the occasional nod, and a slew of casual titles.

The lead up to the PS4 announcement was filled with many games set for release, and a whole slew of games being released afterwards(casual, mid-level, and hardcore), and even more into the summer. Currently the only big thing XBox has announced is GOW: Judgement, which isn't a bad game, but if that's all they have to offer, what is there to be excited about?

I understand Forbes may be geared towards a different audience, but at the same time there are plenty of other websites geared towards gamers, and they have been barren of Xbox news other than MS own services friendly blitz we've seen these past few weeks. Nothing of note, outside of a few studios working on games, has come out. Nothing looming soon, or anywhere in the future. At what point do we as a community say, "Hey...where are the games NOW?", or "Why aren't you serving the community that helped you get where you are?", or more importantly "Is this the kind of treatment your going to give the 720 after it's released?".

+ Show (2) more repliesLast reply 1235d ago
SDF Repellent1236d ago (Edited 1236d ago )

Love the idea. Like my cell phone, I truly believe in a single unit that does everything I need in the living room. The next xbox can be my game console, my cable box, my Blu Ray player, my digital media hub, and with the added bonus of backward compatibility, I don't need 2 systems in my entertainment unit; thus, saving shelf space. Can't wait for the announcement. Exciting time.

Godmars2901236d ago

If it has Blu-ray.

Really, what confounds me is MS attempting to own the concept of the media hub, something Sony came up with during the PS2 era, and there's a likelihood that they might exclude a media format.

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