80°
Submitted by djhsecondnature 425d ago | opinion piece

Imagine This: A Medium Divided

One Hit Pixel: "I want you to imagine something for a moment. Picture a film industry where each film company had their own brand of DVD player, that would only play discs produced under their own publishing label. To be able to watch, say, Scott Pilgrim vs. The World or The Dark Knight Rises at home, you would have to purchase separate Universal and Warner Bros. brand players.

This, of course, sounds abjectly ridiculous. Yet it’s more or less how the games console industry operates. To the consumer it’s an annoyance – to experience more of the medium, you’re expected to pay a lot of money in extra hardware. However, Nintendo, Microsoft and Sony absolutely crave brand loyalty; it’s what brings in the largest revenue. To ensure that customers pick their hardware over competitors, these guys will try all sorts of tactics." (Industry, Microsoft, Next-Gen, Nintendo, PS3, Sony, Wii U, Xbox 360)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Contact Vector - First Look | Cliqist

23m ago - Nathaniel writes: “First of all, the demo is gorgeous. I’ve never seen 3D models rendered this we... | PC
40°

Batman: Arkham Origins: Blackgate - Deluxe Edition Review | Worlds Factory

37m ago - Worlds Factory: "Overall though, the game has serious issues with its design which unfortunately... | PC
40°

How Islamic Art Can Influence Game Design

56m ago - Kotaku UK: Islamic­ influenced art and imagery has cropped up in games from Journey to Prince of... | Culture
20°

Scourge Outbreak PC Review | Pure|News

1h ago - Pure|News had the chance to review Scourge Outbreak, who recently was released on Steam | PC
Ad

Filmwatch April Contests

Now - Calling all Marvel fans. Come celebrate the release of Captain America: The Winter Soldier with us as we give away a cool prize for fans of Cap plu... | Promoted post
30°

Easter Eggs to Hunt in Games (Just in Time for Easter)

1h ago - The problem with Easter eggs is too much of that chocolatey goodness means you’ll be lethargic, o... | Culture