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Submitted by sarydactl 1236d ago | opinion piece

Will This Be Sony's Last Generation?

"With less money put into PR and holiday marketing, along with a lack of news that gamers want to hear, Sony could be at the top of a steep hill down. This might be Sony’s last generation in the games market." | (PS Vita, PS3, Sony, Wii U, Xbox 360)

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NYC_Gamer  +   1236d ago
Sony isn't dead when it comes to gaming.We can expect many changes within the company spending wise.Sony just needs to cut down in some departments and rebuild.
#1 (Edited 1236d ago ) | Agree(112) | Disagree(15) | Report | Reply
Abash  +   1236d ago | Well said
Did I just go back in time to 2006?
MobyRoyale  +   1236d ago | Funny
Great Scott!!
gamejediben  +   1236d ago
I know, right. For a second there I was expecting to see some doucebag screaming "PS3 HAZ N0 GAYMEZ!!!111!!1!

Who is writing all these "Sony is doomed!" articles? Why are they being put up on N4G?

Sure, they need to tighten up their ship but Sony is doing gangbusters right now and these retards think this is Sony's last gasp? What planet do these people live on? They need to shut the hell up or go back to 2006-07.
Septic  +   1236d ago
Come on....really? Enough with the same old nonsense.

Can you imagine the blow on the industry if Sony, for some miraculous reason, went awol from the market? It's not going to happen. People need to realise that, whilst Sony's other departments may be suffering financially, the gaming market is recording profits (and more so than Microsoft's if some reports are to be believed).
onyoursistersback  +   1236d ago
"for a second or third time, JUST THIS WEEK!?!"
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A-Glorious-Dawn  +   1236d ago
"I just can't help it, I lay awake in bed at night and can't sleep, just knowing... Just thinking that... that Sony is out there competing in the game industry.. It's just too much! I just need to...I have to go and write another Sony article!" :_(
AsimLeonheart  +   1236d ago
What the hell!? Another one!? Man this is the fourth "Sony is Doomed!!!" article within this week that has reached the "hottest". Dont you "journalists" have any other worthwhile stories to write? Stop resorting to cheap tactics for hits if you cannot write good enough stories to receive genuine hits.
metsgaming  +   1236d ago
yes sony is going to just drop out of the gaming business. The CEO is from the gaming division, stated gaming is a core business for them, it actually makes them money, they just bought gaikai, yes them dropping out of the gaming business and never making a ps4 is a totally logical thing to think of./s
They are going to invest more into gaming not less its obvious.

Its official Gaming "journalism" cant possibly get any lower. Absolutely nothing else they can do to go lower they have hit the rock and are staying there.
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darthv72  +   1236d ago
okay...i'll take a bite
Let's say for the sake of argument that sony choose to bow out of "consoles". That does not mean they bow out of gaming but could in essence allow them to transcend into another form of gaming.

No not the SEGA software route but actually using their assets to converge into one entertainment format. I could actually see them expand on the smart TV role by including either consolesq features but using the cloud delivery system.

So as their TV's come out newer and newer they essentially are upgrading the hardware for the gaming side as well. That isnt to say those who buy into the first gen are screwed because the games themselves are delivered via their streaming service.

So the games are effectively tailored to the set you play on. Better set comes out then the results will be improved than the previous one. Sony has an advantage that neither Nintendo or MS have.

They are a three way provider in the hardware, software and entertainment content. They hold movie and tv studios as well as different hardware divisions and software studios.

MS is predominantly a software company. You cant say they are in the hardware business when their main money maker is really the software.

Nintendo has always been about their hardware and software so they dont have any move/tv studios for non gaming content. All their stuff is through licenses and contracts. Same with MS.

If we were to go on the idea that this is sony's last generation then it would be a very narrow minded idea. They are a more flexible company than most people give them credit for.
otherZinc  +   1236d ago

Yes you did; & SONY still needs a "Halo Killer" to compete!
Clarence  +   1236d ago
Yes you did. It will be funny when Sony announces, their next gen console.

As soon as Sony announced the slimmer PS3 the hate articles started coming out.
Boody-Bandit  +   1235d ago
I'm out of toilet paper.
*press print*
Bah, never mind. I wouldn't even wipe my backside with this trash article.
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geddesmond  +   1235d ago
Lol I thought the exact same thing. People don't understand a few things. For one Blu Ray disks are well established now and their costs are well down on that front. Theres new versions of the lasers that can read faster as well as read bigger disks.

Sony established a few great new IPs this gen and managed to get by with very little third party support so even if third party devs ain't on board with them at the start then they still have KZ, UC, GOW, GT, Infamous, The Last of Us and other new IPs probably in development so they can't go wrong there.

I can't believe the firing of half of Sonys PR staff has people thinking its the end of Sony lol. Yeah because PR dudes like the one that won the first tester series are very qualified PR dudes lol. Sonys done well enough with very little advertising this gen and the games releasing this holiday season for them weren't great anyway. Kids games IMO and million sellers at best.

Lol I think this is just a taste of whats to come for Sony next gen. Another first 2 years of media hate.

Oh and the article writer on Twitter labeled this week. Sony, revenge of the PR team.

Go figure its just a BS article made up by a girl lol.
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Farsendor1  +   1235d ago
this is not about 2006 sony has had financial trouble for a while now.
RedDevils  +   1235d ago
Why there so many of these Doom and Gloom about PS3 lately?
thoract  +   1235d ago

Can't go through one day without someone saying the PS3 needs a "Halo Killer". There are tons of games on the PS3 that killed Halo a long time ago bud. Only a Shootbox360 fanboy will say something like this everytime.
killerhog  +   1236d ago
Yeah because redesigning the ps3 to be less cost efficient, redesigning PSN to be more user friendly and publishing some new IPs, means they are going downhill? I'm sure the new ps3 slim is a profit for Sony, and will sell considering the people left without a ps3 will get a huge hard drive, and great games for like 30$ more. Also out of most of their other branches, the playstation brand has been a bigger profit to them I believe.
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stevenhiggster  +   1235d ago
"...redesigning the ps3 to be less cost efficient..."
Did you not mean more cost efficient?
miyamoto  +   1235d ago
If PlayStatio bows out then first that's gonna happen is these bloggers will have nothing to write a
The sad thing is ... these bloggers have nothing else good to write about that could guarantee hits except Sony related articles.

Why not Wii U? why not Xbox?

This really shows how low these bloggers can go.
Bloggers can't leave Sony even for one minute , can they? 

Why is Sony or PS3 or Vita bloggers favorite topic to bash and bark on? 

Is it because they live off their careers out of the Sony fans?

Imagine a world with out Sony PlayStation they say?

First thing will happen is these creeps will loose their jobs and blogging career.

PlayStation is a very strong brand on the contrary.

For years not even M$' billions nor Nintendo combined can bring it down or knock it out. That is factual truth.

Dream on haters.
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Ares84HU  +   1236d ago
I don't know what's going on here now a days with the Sony hate articles.

They are already working on the PS4 so it's obvious that this will not be their last generation.

Articles like this one should not be approved on n4g.

In fact, any article that purposefully bashes a console because of bias should not be approved on n4g.
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joeorc  +   1236d ago
@ Ares84HU
"Articles like this one should not be approved on n4g."

I would say let them continue, besides i like the fact that now Nintendo fan's cannot say they are the only one that can say .."the Media is always picking on Nintendo"


OH' poor me and my fav. game console company is getting picked on in the media and the gamer's keep pileing it
Ducky  +   1236d ago
I gotta ask, why did you approve the article?

The subject matter has gotten tiresome, and the article itself offers no new points of discussion.
inStereo  +   1235d ago
Yeah, I much would have preferred an article like "My personal top 5 reasons why these games should be re-made in HD with better boob physics"
Anon1974  +   1236d ago
Just a friendly reminder, you can vote down a site by clicking the link right below the "Read full story" link. If you want to stop seeing this crap on N4G, if we can't stop idiots from approving it in the first place, we can at least blacklist these sites so the quality filter will start to weed them out.

It's really getting out of hand. Something needs to be done.
Persistantthug  +   1236d ago
No.....PLAYSTATION brand is not going away, and Sony's not leaving the video game industry.
I'll tell you why:

Because if you think about this.....I mean really really put your thinking caps on and brainstorm....

What other product/brand/franchise does Sony have with commercial dominating potential?
What other product?

Answer: Right now the only product Sony has that can dominate and put Sony in the drivers seat of importance, is the PLAYSTATION brand.

It's not TV's, because Samsung and LG and others have figured out how to make good TV's in the form of LCD's. Tube TV's are no more.
Camera's, music players, Cell phones....pretty much everything is the same way.

But the Playstation brand, while it did tumble some this's still well known, and with the right moves, it can once again be dominant, if not a commercial goldmine.

Sony's not leaving that behind....they can't afford to.
Aceman18  +   1236d ago
to answer this articles question imma have to go with NO simple as that. if it was their last why spend cash developing brand new IPs, or even a cloud gaming service to probably implement into their future business moves?
torchic  +   1235d ago
I'm just putting it out there that Gaikai was bought for ALL of Sony, not just for PlayStation.
Aceman18  +   1235d ago

thats why i said future business moves. i meant everything they have.
neogeo  +   1236d ago
It's starting to look pretty scary. I hope they pull through.
SegataShanshiro  +   1236d ago
The Sony video game console known as Playstation 3 does not have entertainment software support that other respectable companies have. And therefore, i conclude that based on this, it is not as appealing as other are. Or for the common man: Ps3 hAz n0 Ga3mz
SegataShanshiro  +   1236d ago
The Sony video game console known as Playstation 3 does not have entertainment software support that other respectable companies have. And therefore, i conclude that based on this, it is not as appealing as other are. Or for the common man: Ps3 hAz n0 Ga3mz :)
showtimefolks  +   1236d ago
How many Sony doom articles do we need? And for the record since this author is clueless playstation brand makes Sony a lot of money it's one of their money makers so no they won't get out of business

And when did Sony actually invested into PR? Uncharted 3 was the last game that Sony actually put a lot of effort into

But this feels like 2006 every day Sony doom articles. I guess wiiu fanboys and Xbox defense force have junked forces because you hear nothing bad about either or even any new just all Sony doom articles
3-4-5  +   1236d ago
The only thing that is " DONE ", is/are a lot of these journalists/writer's careers after they are proven to be wrong 95/100 times.
Jazz4108  +   1236d ago
To answer honestly.....Yes and I believe it will be MS last gen as well as I expect the infrastructure to grow enough in the next ten years to make streaming and digital distribution the new way to play allowing the current consoles to continue to be relevent far past any gen so far.
gintoki777  +   1235d ago
someone make a "n4g is doomed articles"
avengers1978  +   1235d ago
Bon Scott  +   1235d ago
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LAZL0-Panaflex  +   1235d ago
There will be ps4 but not ps5 or xbox 4
doogiebear  +   1235d ago
I sure hope it's not the end. Microsoft doesn't care about real gaming (kinect and no exclusives + rehashes of the same Halo/Gears model over & over); While Nintendo is for children and morons who can't see that Nintendo's heyday is over.

Now we also got Cable Company's vying for some of the gaming world too via streaming, and 3rd party company's beginning to make their own streaming services (Square Enix has already created it's own Cloud Service where u can play some of their games right now without a console system). And other 3rd party's like Sega are putting games on Cloud/Steam.

So, I hope SOny has a solid plan, and drops their TV division immediately. Kaz has always been a great businessman, and I've been following him before he was super famous, but is he willing to change the company in a way that redefines SONY (Less TV's and Camcorders, more Software, Game Hardware, consolidation of Sony Services (Sony Games division, Music Division, Movie Division, TV shows (not hardware) divisions, etc into all working together on ONE box (The PS 4))? I sure hope he does, because money is leaking out of SONY fast.
Relientk77  +   1235d ago
I want $1 everytime I see an anti-Sony on here, so then I'll be rich
subtenko  +   1235d ago
Alright...time for people to start playing "Is the Nintendos last year in gaming" articles. same with Microsoft's Xbox... If people are gonna continue to rehash the same nonsense, might as well spice it up with the rest of the companies.

So go get writing! :) lol
chukamachine  +   1236d ago | Well said
I think the media needs a slap. HARD.

The amount of bullshit aimed at sony this gen is unreal.
RememberThe357  +   1236d ago
"media" is a loose term on a site like this. The submission process is so broken I don't even contribute anymore. Real sites fall behind the crap blogs with bullshit headlines, and no substance. This sites moderation has fallen very far from when I first joined.
Carl_Shocker  +   1236d ago
...and yet people wonder why most gamers think that Sony is always the victim...they are and articles like this prove that

I mean how many time have you seen on here

"This is such a PS3 fanboy site"'s really not, many gamers just see that Sony, despite trying their hardest this gen and are the only company out of the big 3 to give core gamers what they want, don't deserve to the hate they get, it's uncalled for

I mean with the small financial situation they are in they could of easily taken MS route and give core gamers the middle finger while they milk the casual crowd but they havent, they've stayed strong and are still making core gamers their main priority.
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Ducky  +   1236d ago
PS3 fanboy site =/= pro-PS3 articles get approved

The majority of the people here are PS3 fans though. That's undeniable. You can just look at the comments, or look at the front page where a weekly PS-Store update is one of the hottest stories.
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KwietStorm  +   1236d ago
Small financial situation? lol! I want to see Sony get back its footing as much as anyone, but you're not even serious calling it a small financial situation.
Machioto  +   1236d ago
@fatman You kind of contradict your self,if most commentor are ps3 owners than any article that is negative or can be misconstrued as such should be sanitized because mojarity favored the ps3.
ChunkyLover53  +   1236d ago
This is a pro Sony fan site, people only put these articles up because they know the Sony fans will rage and click on the site and give tons of hits and attention.

The way to get hits here is easy, write an article that puts Sony in a negative light, write an article that praises Sony, write an article bashing Microsoft or Nintendo, write an article praising Microsoft or Nintendo.

In particular.
Xbox Live
Rare Studios
Nintendo Wii U

The big way to tell is just by the comments, if there is a Gran Turismo article its 95% Sony fans praising it in the comments, one Forza article and its 95% negative comments from Sony fans saying how Turn 10 needs to make something new.

Huge difference, but when you see that Tentsoftube kid with 4 bubbles, you know somethings off about this site.
srcBFMVBMTH  +   1236d ago

"one Forza article and its 95% negative comments from Sony fans saying how Turn 10 needs to make something new."

Probably because THEY DO need to work on something new. At least Polyphony Digital tried. They have 2 other IP's around their belt. How many does Turn10 have exactly? 1. Just 1 IP. lmao.
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Ducky  +   1236d ago
How would a negative article get 'sanitized'?
You need a few approvals to get an article up; a majority population isn't going to be able to stop that. (Not to mention that the most users here don't ever approve articles anyways)
In fact, some of the people who approve negative PS3 article are PS3 fans themselves, either because they can handle criticism, or they just want to watch the world burn. At least two of the people who approved this article also wrote positive comments about Sony here.

There's no need to be ashamed or downplay the fact that most people here are PS3 fans either. It's not a bad thing.
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the bastards  +   1236d ago

"Probably because THEY DO need to work on something new. At least Polyphony Digital tried. They have 2 other IP's around their belt. How many does Turn10 have exactly? 1. Just 1 IP. lmao."

The ones that have the most best reviews are the ones that least needs fixing. And best sales, doesn't mean the best product either, it can mean a couple other things too, like "loyalty" which is what the COD series has.
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Machioto  +   1236d ago
@fatman I mean "sanitize" in the sense of removing or taking negative articles about Sony before being approved.Why would a Sony fan approve a negative?a fan wouldn't do that.
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Ducky  +   1236d ago
^ As I said, most users here aren't involved in the approval process.

Post-approval, there's a reporting feature, but hardly anyone uses that (admittedly, it probably doesn't serve much purpose here as it is just an opinion article)
There's a rating you can give to the site, hardly anyone uses that again.

The only thing people seem to do is comment/respond (which does nothing as there's not much to actually discuss here), get in petty fanboy wars, and complain about others while not using the proper tools themselves to clean the mess up.

This article became the hottest topic of the day on N4G within an hour. Not bad for a small site that barely anyone had heard of.
Now, this send a pretty clear message. You want hits? Well, write a negative article on Sony and submit it here and we'll pimp it to the top. It's no wonder more and more negative articles on Sony are popping up when they become so popular easily. The ironic part is that most of the popularity is due to people that are Sony fans but choose to just comment about their frustrations rather than using the report/rating system... or better yet, just ignoring the garbage articles themselves.

As for who's been approving articles, look at the comment above by NYC_Gamer and the comment below by iamnsuperman. Do they look like they hate Sony? Well, they both approved the article. Maybe you can ask them why. Chances are they'll get a 'well said' too for rebutting the opinions in the article.
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shoddy  +   1236d ago
Another Sony is teh doom.

We'll see anotherone tomorrow.

Can't we wait for Last of us, Beyond, god of war, ps allstar.
garos82  +   1236d ago
well said.a company going down the drain does not invest in New ips.I'mso looking forward toallthose games mentioned!
killerhog  +   1236d ago

Well it could also mean, since n4g is mostly core gamers, that since Sony/ps3 is the main catering to the core, you have other folks also checking out ps3 articles? Wouldn't surprise me if Nintendo and Xbox fans/owners are checking out ps3 articles for whatever reason good or bad.
ChunkyLover53  +   1236d ago
Hell of a core lineup Sony is catering to this year man.

What is Microsoft and Nintendo thinking with their meager and totally un-core lineups huh?
Outside_ofthe_Box  +   1236d ago

Hell of a core lineup Sony has next year too. ;)
JoySticksFTW  +   1236d ago
Seconded. A REAL hard slap.

Gamers better hope to God Sony never leaves gaming.

I'm so serious about this.

We'd be playing casual games and the same handful of mainstream mega-sellers every gen.

But these so-call journalists seem hellbent on running Sony into the ground.

What they don't understand is unfortunately knuckleheads are actually influenced by their words.

Then those misinformed or malicious "gamers" go on and spread the negativity.

All of a sudden, a system that gave us some amazing games, lots of quality new IP's,the first blu-ray player for many, is seen as lacking, unpopular, and failing.

Now hardcore gamers (should) know that's bs, but casuals believe that crap and don't buy the system.

And Sony certainly doesn't help their own cause. Their advertising has been severely lacking this gen. Now KB's playing Wii's in commercials. Huh?

Such a strange console generation. The console makers are supposed to compete and push each other while gamers reap the rewards. But I wonder if some short-sighted individuals really want Sony to fail.

Seems thankless at this point when any good you do is twisted or ignored.
Gridloc  +   1236d ago
metsgaming  +   1236d ago
just wait for the sony bashing when the ps4 is announced and released. They will just re release their old articles and just change ps3 to ps4.
iamnsuperman  +   1236d ago
Right a lot of publications are missing the other side when it comes to laying off half the PR team. It could be an indication of Sony moving to the next generation. Why have the crap part launch a new system (considering the PR department hasn't been good this generation).

"The lackluster sales of all of their current-generation systems may have pushed them into a rut that discourages their continued involvement in the games industry. Sony hasn’t always focused on gaming: cameras, HD televisions, and those archaic things called ‘CD players’ used to be their main industry."

This is rubbish as the gaming division is one of it strongest divisions and I wouldn't say the PS3 didn't sell well.

"It would explain why they insist on keeping the price of their systems high and why they have not revealed more details about the sequel to their current console"

Keeping the price is an attempt to make a larger profit off their new PS3 before jumping into the next generation (as the PS3 will take a hit when it comes to the PS4 announcement)

"I picked up a B.A. in English with a specialty in Poetry" again no business background so stay out of analysing Sony's business. You do not see this in any other types of journalism.
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Merrill  +   1236d ago
Will this be your last(fan boy driven, flame-bait) article?

It seems that actually journalism has gone by the way side.
KonaBro  +   1236d ago
Gotta love the influx of ridiculous flamebait articles involving Sony over the last few weeks. Sony isn't going anywhere scrubs.
DigitalRaptor  +   1236d ago
Essentially, this article tells us that you should never go full retard!
tigertron  +   1235d ago
Not only am I giving you an agree for your post, but I'm giving you an agree for Applejack.

Anyway, what is with the sudden influx of "Sony is doomed!" articles? is this 2006?
dafegamer  +   1236d ago
ok time to grab my bowl of popcorn
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RivetCityGhoul  +   1236d ago
depends on how they conduct business.
Hufandpuf  +   1236d ago
Another article based purely on amateur speculation and poor research. I'm not going to believe anybody that just happens to run a damn site, I'm going to believe the person that can support their claims.
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SaffronCurse  +   1236d ago
Omg please stop approving this shit.
GribbleGrunger  +   1236d ago
Will the PS4 be Sony's last console? I have a feeling it could be... but not in the sense that some would believe. Gaikai could be utilised to make it pointless to upgrade the consoles in the future and the PS4 could just become the hub for streamed gaming. It will get revisions (as sky boxes do) but not a completely different console. I'm not 100% certain but it's darn close to that in my opinion. SEN and PSN are where Sony are heading and that means distribution is key, not how powerful the hardware is.
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KwietStorm   1236d ago | Bad language | show
R_aVe_N  +   1236d ago
while everybody in the media are b!tching I myself am enjoying games no matter the console. None of the big 3 are going anywhere anytime soon get over yourself.
Gamer-Z  +   1236d ago
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bauer007  +   1236d ago
No way lmao They have already stated that of course they are thinking about future hardware just not making the info public!
False-Patriot  +   1236d ago
Articles like this are so funny xD
1upgamer99  +   1236d ago
You know the 360 has only sold around 3million more than the PS3 and 360 came out a year earlier. I am not a fanboy either I am just saying. The 360 had a head start of a year. I am sure if it were not for Wii U at the end of the PS3's life cycle and 360's PS3 would be right up there.
The problem with PS3 is that it sold for a loss for almost a full 5 years. Sony wont be able to do that with PS4...
TotalHitman  +   1236d ago
People forget that the PS3 came out in March 2007 in Europe.
Blankman85  +   1236d ago
You guys are to blame for all these articles. You keep giving them hits! All a blogger has to do to get hits around here is bait the SONY fans cause they always fall for it.
Ignore the article, don't let this nonsense get to you. SONY isn't going anywhere. Now stop commenting and raising the heat on this.
Belking  +   1236d ago
I guess we will see next year. IF MS announces their next xbox and Sony stays quiet, then there may be a bit of truth to it. There is still no evidence that the PS4 is in development, while we do have some bits of the next xbox popping up now and then. Then again, PS4 may be much further than we expected but they are just keeping quiet. I will say this, MS actions are showing that they are gearing up for next gen, but sony's aren't.
2v1  +   1236d ago
to all the haters ... sony already made the tv adds for PS 9 so yea maybe after ps9 they will give the haters a new name to hate see what they say when the ps4 arrives...i can imagine the titles already dooooooooooooooooooooooooooooo ooooooooooooooooooooooooooom
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Belking  +   1236d ago better wake up dude. That ad was not made by sony and if you think consoles are going to be around that long then you are seriously mistaken.
PHIBALNATION   1236d ago | Trolling | show | Replies(2)
BlaqMagiq24  +   1236d ago
Anyone who thinks Sony is leaving the gaming industry anytime soon needs to get their head checked.
unworthyBOZO  +   1236d ago
Here we go again another sony is doomed article, seriously if only I got nickel for every article like this I would have retired in Hawaii years ago.
NeXXXuS  +   1236d ago
lol no.
PLAYWATCH  +   1236d ago
Another Bullshit article about Sony.

Experienced and informed gamers see right through Bullshits like this one.
labaronx  +   1236d ago
i hate the internet sometimes...........
all year long we've been getting articles on this site about how the ps4 and xbox 720??? are gonna have these super amazing specs and launch by the end of 2013....

a week ago sony announces a smaller ps3 but no "true price cut" (bundle is 20 dollars more with double storage a 50 dollar game, 10 dollars for a month of plus and it's instant game collection and another 50 dollar voucher for bonus content for an upcoming game) and the internet has gone nuts....

no ps4.... based of what
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one2thr   1236d ago | Spam
PopRocks359  +   1236d ago
Please tell me I'm not alone when I say "enough of this BS." No more Sony is doomed articles, no more Nintendo is doomed articles. It's NOT HAPPENING. Stop pretending it is for clicks.
Father__Merrin  +   1236d ago
well arguably sony has had the best games this gen, with more new ip's to come, and they certainly wont be dropping support for the ps3 anytime soon unlike others.

wasnt it........

CPTN MITCHELL  +   1236d ago
Another article about ps3 being dead,how many of this garbage do we need like The one's with The 5 reason sony is dead or The vita or 5 reason Xbox live is better than psn....keep dreaming Sony is not dead just cause they haven't said anything about The ps4
hardcorehippiez  +   1236d ago
Fear. Uncertainty. Doubt . let the mudslinging commence next gen is on the way soon. :/
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