CD Projekt RED History Suggests The Witcher 4 Demo May Be More Marketing Than Gameplay

The history of CD Projekt RED suggests that the recently shown demo for The Witcher 4 may be more marketing than actual gameplay.

[Sonyslave3]

Not only CDPR but Epic Games as well i still haven't seen any game with that fidelty of that Ps5 tech demo .. that was 2020

[VenomUK]

Digital Foundry in its reaction video said they believe the demo reflects real performance, as overstating it’s competence on PS5 could bring significant risks to Epic Games’ shareholders and legal risks.

https://youtu.be/5PIyPpB83V...

[Eonjay]

Actually Horizon Forbidden West exceeds this in image quality. So it seems very plausible. Intergalactic is actually beyond this presntation in IQ, RT and resolution and thats locked 60FPS as well. As far as the usage of hardware RT in UE, they were able to reduce the CPU overhead.

This was a tech demo for UE 5.6. That was clearly stated and is evident by the presentation itself where several of the new features of UE are highlighted

This article title is inaccurate because this was not a demo for Witcher 4. It was a technical demonstration of Unreal Engine 5.6.

[Christopher]

***Cyberpunk 2077’s gameplay features that were showcased in initial footage but never made it into the final game***

They literally made a big deal of telling everyone that they changed the gameplay of CP2077 during development and then did a new demo of the game with the new gameplay. There was no hiding this to the public. CP2077's problem with the buggy as heck and obviously too early release.

This is really bad journalism to promote this line of thinking. It's an attempt to rewrite history. You can definitely say you preferred the initial demo, but they were very open and clear when they moved from third-person to first-person that it would include major changes in gameplay and showed those off multiple times a year prior to the game's release.

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As to the point of this article? Yeah, the whole event is a marketing event. I don't trust anything until it's released, tbh. No matter who is making it. I can still be excited by what I see, but it's not going to get me to pre-order a game or get me to go out there and sell what I saw as if it will be just like that in the full release.

[neutralgamer1992]

What about the fact CDPR showed gameplay behind closed doors which wasn't real? They dusnt allow anyone to bring their phones or any tech so once media came out of that gameplay reveal CP2077 was hyped to the moon and back. CDPR didn't show console gameplay so let's not act like they were transparent when they switched from 3rd to 1st person when they lied at launch of the game

[Christopher]

You mean rumors? You want me to comment on rumors from Bloomberg? We arguing the belief of rumors now and not news?

Here's that fake demo - https://www.youtube.com/wat...

If you've played the game, you know how much that lines up with the final product. That's what I know.

***let's not act like they were transparent when they switched from 3rd to 1st person when they lied at launch of the game***

They literally re-demoed the game with the change, so they were transparent. You're just acting like they weren't when in 2018 they literally demoed the new gameplay. That's 2 years prior to release.

I don't know what they 'lied at launch of the game' is supposed to mean.

-

This game had enough wrong with it at release that we don't need to be arguing rumors and online hatred of the gameplay changes shown in 2018.

[neutralgamer1992]

Christopher, just to clarify — I'm not trying to be overly negative or dismissive. I fully acknowledge that CD Projekt Red was transparent when they switched from third-person to first-person and even re-demoed the game to reflect that. Credit where it’s due — they did show that change publicly.

But the real issue for me is how the game launched. Despite that transparency earlier on, they deliberately withheld gameplay from the console versions and still charged full price for something that was nowhere near ready. That’s where trust was broken. The game was released in a clearly unfinished and broken state, and it took years to get it into a playable condition. That goes beyond mistakes — that’s a serious failure in leadership and consumer respect.

So when I see something like the Witcher 4 tech demo — and yes, I understand it’s Epic showcasing Unreal Engine 5 — I can’t help but approach it with caution. It’s not blind skepticism, but earned skepticism. A lot of the original developers have left CDPR, so we can’t assume this next game will automatically reach Witcher 3 levels of excellence.

I want it to be amazing. We all do. But I’m not going to fully believe the hype until independent gamers and trusted content creators — people with a reputation for honesty and not being paid off — get their hands on it and say, “Yes, this is great.” Until then, it’s just marketing.

They built up enormous goodwill after The Witcher 3 and the free DLCs — but they lost much of that with Cyberpunk's release. Even platform holders like PlayStation and Xbox, who once trusted CDPR to self-certify, don’t anymore. That alone speaks volumes.

Again, it’s not hate — it’s caution born from experience

[CrimsonIdol]

"Despite that transparency earlier on, they deliberately withheld gameplay from the console versions"
It was a multiplatform release, and yes they botched it, but clearly consoles weren't lead development platform, PC was. They clearly were hoping that they could get everything together by launch, and this was a mistake. I think them showing this running on a PS5 is a clear indicator that they've learnt from this.

But there are plenty of reasons not to get too excited about this, and it's not hidden behind any lies, it's right there watermarked on the footage. this is a technical presentation of the Unreal 5 engine, running on the PS5 at 60fps. This is technology that may be in the Witcher, this is not the Witcher.

[Lightning77]

Because it is marketing. Epic did the flying sand girl in 2020 now this with Witcher. I still wanna see what games shows the original showing of Unreal 5? It's been 5 years exactly.

[Michiel1989]

ofc it is, no real gameplay suddenly xrays a horse to show how its muscles are moving realistically.

[CrimsonIdol]

It literally had text telling you it wasn't gameplay.

[Extermin8or3_]

They were literally showing off the fact it seamlessly can transition from gameplay to ctsceme those aspects of presentation were clear cutscenes....

[SDuck]

They strictly said so

[MeteorPanda]

THEY SAID IT WAS A TEC DEMO

[CrimsonWing69]

Ya think!?

I wish they’d stop doing this sh*t. How would they like seeing a bunch of consumers hyped to buy the game, only for barely a fraction to show up at launch? It’s the same feeling and principle—a false promise. You’re selling us on a fantasy with the orchestrated Jurassic Park theme in the background, only to give us this watered down version of what we felt would be promised followed by a half-assed kazoo version of the Jurassic Park theme.

Honestly, I’m shocked this isn’t illegal in terms of marketing.

[CrimsonIdol]

Dude, it had a disclaimer on the footage for a solid minute telling you it was a technical presentation. It was shown at a UE5 developer conference. It's not idiot proofed but it's clearly labelled

[CrimsonWing69]

It doesn’t make it any better. Great to see this tech demo for a game coming out that won’t be indicative of what the final product will be running on a PS5.

Whoop-dee-f*cking-damn-doo-do o that games, in maybe 3 generations, will look like that.

[CrimsonIdol]

Sorry, why are you angry about this again? Why should it be illegal to do tech demos for the Unreal Engine at the Unreal Engine conference?

[Inverno]

People want to be fooled then get mad when you point out the obvious. 60 FPS with ray tracing on with all that nanite stuff on a base PS5. Come the f on people, what game thus far on UE5 has ran particularly well with such taxing features at 60 fps on a base PS5?

[Destiny1080]

they said its running on a PS5

do you think sony would allow them to say that, if it wasn't
do you think investors would allow them to say that, if it wasn't

gta6 was also running on a PS5

[Michiel1989]

do you think investors even know that they said that?
The investors also didn't mind them saying cyberpunk ran great on ps4 and xb1

investors aren't making or double checking their speeches fyi.
Rockstar has a track record of actually showing what the game will look like, CDPR doesn't

[anast]

I'm not worried. Everyone knows if they release this thing with over promises and bugs, it will be the end for them.