260°

Your Indie Game Just Sold 2 Million Copies… So Why Are You Still Broke?

Thomas Mahler: "Since it's quite bananas that a lot of players still do not understand the economy behind game development, I thought it'd be best to just break down a real example of a really successful first-time developer who managed to make a deal with a publisher. "

Terry_B13d ago

I wouldnt call a game that costs 10 million to make and had over 30 people from different companies working on it an indie game.

Seriously, no.

StoneTitan12d ago

its an independent studio that is not owned by any big studio or publisher. what else would you call them?

TheCaptainKuchiki11d ago (Edited 11d ago )

Indie means independant PLUS low budget.
Say I'm a billionnaire and decide to fund my own game with a $20M budget, is it an indie game just because I don't call a publisher? Dev costs increase yeah, but $10M is hardly indie

StoneTitan11d ago

@TheCaptainKuchiki I mean there is a word, independent, now look up what independent means.

https://dictionary.cambridg...

If you are a billionaire and fund your own game your game your studio is definately an independent studio xD
Thats what the word means.

TheColbertinator11d ago

Game development expenditures have exploded since the old days, Terry. Office space, hiring computer techs, game development equipment and art direction all have insane costs now.

Terry_B11d ago

Stardew Valley.

a game does not have to cost 10 millions or even 1 million..or even 100k to be successful

thorstein11d ago

Office space is cheap since so many people now work from home.

The only thing exploding is the price to the customer and the CEO's bank account.

TheColbertinator11d ago

Regardless the expenses are still there. If every indie studio had a success like Stardew Valley, they wouldn't be begging big time publishers, crowdfunders and investors to cover development costs. Alas most don't.

Santouryuu12d ago

I don't get it..
He starts with 10M cost for the game excluding marketing and continues to detract "other"costs...
Why are the costs of storefront, engine etc not included in the 10M?

thorstein12d ago (Edited 12d ago )

CEO makes CEO noises.

If he takes a 1 million dollar bonus every year the game is being made and the game took 5 years to be made, the "cost" isn't 10 million, it should be 5 million.

It's just more magical accounting. This industry is replete with it.

staticall12d ago (Edited 12d ago )

@Santouryuu
Yeah, it's weird. On top of that, he subtracts engine, tax from HIS own money, but this should be put on the publisher (or at least be split, 50%/50% or how they agree), because they're benefitting from the sales as well. On top of that, he makes it look like he didn't get a cent, but he (and his team) was paid the salary the whole way through, with bonuses and stuff. Probably rent for the office was taken care of as well and licenses/devices too.

And also, he acts like his games' average price was $10 (by the way, if the game cost $10 million, who decided to sell it for $20?! Sounds idiotic), which is ridiculous, popular indie games don't do 50% discount right after release and the most of the sales are done a few months after release (according to the publishers). As an example, look at Rimworld, Dwarf Fortress, Factorio, Kenshi, they either didn't have 50% discount yet or had it years after the release.

Also, he acts like the game was only sold on Steam, but that's false. And Microsoft, i'm more than sure, didn't take 30% from them (because it's a game published by them on their platform).

The only thing this tells me is that someone is trying to manipulate us and you shouldn't work with Microsoft if you want to remain sane.

StoneTitan12d ago (Edited 12d ago )

because thats what he has to HAVE RIGHT NOW to develop the next game (engine, tax andso on)

Yes xbox of course did not have the 30% tax but then again he is just making a hypothetical, I am pretty sure their game did not sell exactely 20millions ^^

StoneTitan12d ago (Edited 12d ago )

Its not the cost of storefront. Your game made 20million but from those 20million the store takes 30%. Steam took 30% from the 20million you made. got it?
If you make 20million in sales Steam takes 6 million.
So you only get 14millions. Then you have to pay back what you owe the publisher, so 10millions in devcost and 2million in marketing.
So you are left with 2millions.
From the 2millions of pure profit 70% goes to the publisher and 30% to the developer (depending on your contract)
So you are left with 600k to pay for your next game, for now.
lots of numbers but very clearly put

attilayavuzer12d ago

Really enjoy the Ori games, but the studio head has always been an insufferable dickhead. Those costs aren't included cause he's miserable and full of shit.

+ Show (1) more replyLast reply 12d ago
leahcim12d ago

please bring Ori to Playstation!!!!

T_T

franwex11d ago

Where did those $10 million go though? It’s a loan basically, but didn’t those pay through the development? Essentially the developer got paid $10 million upfront to make a game. If the game didn’t hit $12 million in sales-say $8 million. The publisher lost that money. The developer still got $10 million. Sure, maybe their next game may not be funded-but they wouldn’t have to come up with the $4 million missing. That’s a loss from the publisher.

StoneTitan10d ago

absolutely correct.
He is pointing out the fact that even IF you have a hit game that sells 2million dollars. Does not mean you can pay for the next project.

70°

Warhammer 40,000: Boltgun 2 devs praise games like Space Marine 2 for "lowering the barrier"

Warhammer 40,000: Boltgun 2 developers discuss the huge success of Space Marine 2 and its effect on the series as a whole.

Read Full Story >>
videogamer.com
Jingsing2d ago

How about an official level editor for Boltgun?

80°

Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studio

The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil

In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.

HyperMoused2d ago

Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.

neutralgamer19922d ago

It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.

There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.

Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.

When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.

Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up

Armaggedon2d ago

I thought the writing and character development were fine. Sometimes things just dont resonate with people.

60°

Glen Schofield: Dead Space Wouldn’t Be Greenlit Today—Publishers Are Afraid to Take Risks

Sector sat down with Glen Schofield—creator of Dead Space and The Callisto Protocol—during the Game Developers Session (GDS) in Prague to discuss the evolution of the game industry, the current challenges of AAA development, and why it's become so hard to get original ideas off the ground in today’s risk-averse environment.

1nsomniac3d ago

It’s easy enough to say that, but why? It feels weird to me when developers say this but common sense would tell you everything about the idea itself should work.

The idea of the concept seems like a winner at whichever angle you look at it so why would publishers not greenlight it?

… it’s almost as if the majority of publishers are massively incompetent at their jobs. But there’s no surprise to anyone there.